Education Paid Search Lead (Remote)

Zeta Global is seeking a Director of Paid Search to lead a Higher Education division. You will shape paid search strategy, guide client engagements, and drive measurable outcomes across Google and Microsoft Ads. The role combines strategic vision with hands-on management of campaigns, budgets, and performance.

You will oversee end-to-end execution, optimize for EDU KPIs like CPL, CPE, and CPS, and collaborate with analytics to deliver data-driven recommendations and scalable reporting.