Brand Marketing Manager: Outdoor Campaigns & Partnerships

Raide exists to elevate human-powered movement in the mountains. We design and build the highest-performing and most functional equipment and apparel for ski touring and running. We are one of the fastest-growing brands in outdoor sports by defying industry norms and holding an uncompromising bar across product, storytelling, and how we operate internally. This is a rare opportunity to help build a generational brand from the ground up — where everything you create directly shapes how athletes experience the mountains. ROLE OVERVIEW The Brand Marketing Manager will partner closely with the Head of Brand Marketing to bring Raide’s brand strategy to life across all consumer touchpoints. This role is equal parts creative execution, campaign management, and operational excellence . You will own the day-to-day execution of marketing initiatives across social, email, partnerships, product launches, and events, ensuring every campaign is cohesive, high-quality, and on time. If the Head of Brand Marketing sets the direction, you make it happen. RESPONSIBILITIES Campaign Execution & Launch Support Execution of seasonal product launch GTM Build marketing calendars and timelines Coordinate creative assets across email, social, web, and paid Ensure campaign messaging is consistent across channels Track performance and pull learnings forward Support execution of brand partnerships and collaborations Social Media Management Execute the weekly social calendar Draft captions and short-form copy Coordinate content shoots and athlete content submissions Manage graphic design needs Track engagement and growth metrics Website Ensure the website information is up to date Build out the site for product launches Monitor site performance and identify areas of improvement Email Marketing Build and deploy campaigns in Klaviyo Write email copy aligned with brand voice Coordinate design assets Support lifecycle and automation flows Support communication with athlete team Track deliverables and campaign integration Coordinate athlete content for launches Events Support planning and execution of Raide events Coordinate logistics and marketing promotion Capture and distribute post-event content Brand Stewardship Maintain a high bar for quality across all outputs Ensure messaging is cohesive and on-brand Uphold Raide’s visual and tonal standards WHO YOU ARE 3-5 years of experience at a consumer brand Experience executing product launches Experience managing social and email marketing Experience working with athletes, influencers, or partnerships Comfortable working in a fast-paced, lean environment Strong copywriting across social and email Experience in Shopify, Klaviyo, GA4 Organized and timeline-driven Analytical and performance-aware Comfortable leveraging AI tools for efficient creative production Willing and able to travel ~1x/month for events and campaigns Deep understanding of mountain and endurance culture This role includes participating in campaign shooting in real-world mountain environments which may require skiing and running. WHAT WE OFFER Competitive salary ($60k–$85k depending on experience) We are an Equal Opportunity Employer and are committed to building a diverse, inclusive workplace where everyone can thrive. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and hiring process. If you require an accommodation to participate, please contact us at View email address on click.appcast.io and we will work with you to meet your needs. Application Process To apply, please submit your resume and any supporting materials through our application. This position will remain open until filled - we review applications on a rolling basis and will close the posting once we've selected a candidate. We encourage you to apply as soon as possible. Age-Identifying Information In support of fair and equitable hiring practices, we ask that applicants omit age-identifying information from their application materials – such as graduation years, years of attendance, or dates unrelated to job qualifications. This helps ensure all candidates are evaluated solely on their skills, experience, and ability to perform the role. #J-18808-Ljbffr