Lead Generation & Appointment Setting Specialist - ServiceNow

Job Title: Lead Generation & Appointment Setting Specialist – ServiceNow (Telecom / Fibre) Location: North America(US/Canada), Remote Employment Type: Full-Time Role Overview We are expanding our ServiceNow Telecom & Fibre practice across North America and are hiring a results-driven Lead Generation & Appointment Setting Specialist focused on building qualified sales pipeline through outbound prospecting and high-quality meeting conversion. This role is heavily focused on appointment setting , engaging decision-makers within Telecom and Fibre service providers, qualifying opportunities, and scheduling discovery meetings for our ServiceNow sales and consulting teams. Key Responsibilities Appointment Setting & Pipeline Creation (Primary Focus) Execute high-volume outbound prospecting via cold calling, email sequences, LinkedIn outreach, and event/webinar follow-ups Qualify prospects based on defined ICP, business needs, and readiness criteria Schedule and confirm discovery meetings and solution discussions for sales and consulting teams Lead Qualification & Prospect Nurturing Capture customer pain points, current challenges, and business priorities during initial conversations Ensure meeting readiness by sharing clear prospect insights with sales teams Conduct structured follow-ups and nurture early-stage opportunities Maintain accurate tracking of leads, activities, and meeting outcomes in CRM systems Ensure pipeline hygiene and consistent follow-up cadence Provide feedback on lead quality, messaging effectiveness, and campaign performance Partner with marketing teams to convert campaign, event, and webinar leads into meetings Collaborate with ServiceNow solution teams to improve outreach messaging and qualification quality Success Metrics Number of qualified meetings booked Meeting-to-opportunity conversion rate Pipeline generated from sourced meetings Outreach productivity and engagement rates Required Experience & Skills 3–7 years of experience in B2B Lead Generation / SDR / Appointment Setting roles within ServiceNow and IT services. Strong experience prospecting into Telecom, Fibre, or Communications Service Provider (CSP) accounts Proven success engaging senior stakeholders and qualifying enterprise opportunities Strong cold outreach, objection handling, and follow-up discipline Experience working with CRM and sales engagement tools such as Salesforce, HubSpot, Outreach, Apollo, or LinkedIn Sales Navigator Preferred Experience Exposure to ServiceNow, ITSM, OSS/BSS, or telecom transformation solutions Experience supporting enterprise or consultative technology sales teams #J-18808-Ljbffr Netsmartz