Senior Product Marketing Manager

About Nintex: At Nintex, we are transforming the way people work, everywhere. As the global standard for process intelligence and automation, we're trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build. We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go. About the role: We’re looking for a Senior Product Marketing Manager to help shape and accelerate the market success of our Agentic Business Orchestration portfolio. This is a rare opportunity to help define and scale an emerging category at the intersection of AI, automation, and business orchestration. You will work at the center of innovation and revenue growth, partnering closely with Product, Sales, Marketing, and executive leadership to turn market insight into strategy, messaging, launches, and pipeline impact. From early concept validation and market readiness assessment to launch strategy and post-launch optimization, you will play a critical role across the full product lifecycle. You will help determine where we can win, how we should position, and what it will take to drive adoption and growth in the market. In partnership with Campaign Managers, you will also help build programs that generate awareness, adoption, expansion, and pipeline across priority segments and routes to market. You will continuously analyze launch and campaign performance, gather customer and field feedback, and iterate messaging, positioning, and programs to drive ongoing growth. You are an analytical thinker, an excellent communicator and storyteller, and can run multiple complex initiatives simultaneously while keeping stakeholders aligned Your contribution will be: Lead market analysis efforts to translate complex, data-driven market insights into clear recommendations for product strategy, roadmap prioritization, and investment decisions. Build and maintain a continuous marketing intelligence view of the market, including competitor messaging and moves, buyer needs, win/loss analysis, and adjacent solutions, to inform product and GTM decisions. Own and drive the end-to-end go-to-market strategy for new product launches and major releases within the Orchestration, Digital Automation or Business Process Automation industry, defining objectives, target segments, positioning, and key offers. Partner with product, sales, and revenue teams to design integrated launch and campaign plans that drive awareness, pipeline, adoption, and expansion. Define success metrics and analyze performance post-launch to refine GTM motions and inform future campaigns. Develop differentiated messaging and positioning grounded in market, competitive, and customer insight, clearly articulating value, outcomes, and use cases for each target segment. Create and maintain core narrative assets (value propositions, pitch decks, battlecards, solution one-pagers) that enable sales, partners, and customer-facing teams. Test, validate, and iterate messaging through adoption, pipeline influence, customer conversations, field feedback, and expansion to ensure relevance and impact over time. What Great Looks Like: Market Insight and Strategy: You can interpret market shifts, buyer pain points, competitive dynamics, and emerging technologies, then turn them into strategic recommendations. Segmentation and Prioritization: You know how to identify high-value segments, assess TAM/SAM/SOM, and focus GTM efforts where they matter most. Positioning and Messaging: You build differentiated narratives grounded in data, customer insight, and field validation. Launch and GTM Excellence: You turn insight into launches and campaigns that drive adoption, pipeline growth, and retention. Cross-Functional Leadership: You are highly effective at aligning Product, Sales, and Marketing around a shared point of view and plan. Analyst and Market Credibility: You know how to engage analysts and use third-party perspectives to strengthen positioning. Executive Communication: You can translate complexity into clear, persuasive stories that resonate with senior stakeholders. To be successful you need: 6-8+ years of product marketing or product management at a B2B technology company Experience in B2B, sales-led motions SaaS and/or Process Management experience preferred Experience with Platform, Solution and Product portfolios preferred Bachelor's degree is required What’s in it for you? Nintex has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office. While our offerings differ from country to country, we offer our entire global workforce an array of exciting perks and benefits, including Global Gratitude and Recharge Days Flexible, paid time off policy Employee wellness programs and counseling resources Meaningful peer recognition and awards Paid parental leave Invention/patenting assistance Community impact, paid volunteer time, and opportunities Intercultural learning and celebration Multiple tools through which to learn and grow, and an incredible global community View more about our benefits here: Target Compensation Range (US ONLY): 125,000 - 170,000 USD annually. On target compensation refers to the base salary and applicable variable target for this role. The range is an estimate, base pay will ultimately be decided at the offer stage, based on an individual candidate's skills and experience aligned with the needs of the role. Base pay may vary based on several factors including geographic location, role specific qualifications, and seniority. Nintex also offers a competitive benefits package including paid time off, twelve paid holidays, 401(k) with employer match, and more. Nintex participates in E-Verify for work authorization. We are an Equal Employment Opportunity Organization.