Principal Analyst, Identity Analytics

Company DescriptionSee how Epsilon powers connected marketing by unlocking the full potential of data and identity.OverviewEpsilon’s award-winning CORE ID identity solution is the foundation of Epsilon’s industry-leading performance marketing solutions. As a Principal Analyst in Identity Analytics, you will be a senior individual contributor responsible for analytical projects that connect CORE Identity to business value. You will partner closely with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions.ResponsibilitiesLead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities.Forecast the impact of privacy, regulatory, and market changes on identity performance and business outcomes.Define KPIs and analytical approaches that connect identity reach, quality, and performance to commercial value.Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders.Lead cross-functional analytical initiatives, proof-of-concepts, and measurement improvements.Own high-impact analyses from business question through recommendation and implementation.Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics.Serve as a subject matter expert on identity within Epsilon and Publicis Groupe.QualificationsProfileDegree (Master’s preferred) in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field.10+ years of experience in marketing, business, identity, or data analytics.Demonstrated ability to influence product strategy and business decisions with data.Experience leading complex, cross-functional initiatives and delivering business impact.Ability to manage multiple analytical projects simultaneously and independently.Curiosity, initiative, and willingness to learn new technologies and analytical approaches.Understanding of MarTech, AdTech, and identity ecosystems preferred.Analytical Experience presenting analytical findings and recommendations to non-analytical partnersAbility to extract insights from data sets and apply to business problems/decisionsSound critical thinking and problem-solving skillsTechnicalAdvanced experience with SQL.Demonstrated big data experience.Spark, Databricks, Hive, or similar distributed processing environments preferred.Familiarity with Python, R, ML, or AI-enabled analytical workflows preferred.Additional InformationWhen you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.Check out a few of these resources to learn more about what makes Epsilon so EPIC:Our Culture:Life at Epsilon: Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:Act with integrity. We are transparent and have the courage to do the right thing.Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.Innovate with purpose. We shape the market with big ideas that drive big outcomes.Respect all voices. We embrace differences and foster a culture of connection and belonging.Empower with accountability. We trust each other to own and deliver on common goals.Because You MatterAs an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick timeFamily well-being: Parental/new child leave, childcare & elder care assistance, adoption assistanceExtra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counselingEpsilon benefits are subject to eligibility requirements and other terms.Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to View email address on click.appcast.io to request an accommodation.For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-KG2Compensation Range: USD $127,900.00 - USD $237,500.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/19/2026.