Marketing + Communications Manager
$65k - $70kCyFair Federal Credit Union
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Marketing + Communications Manager Full Time Regular Houston, TX, US Salary Range: $65,000.00 To $70,000.00 Annually Role: The primary role of this position is to serve as the operational lead for daily, weekly, and monthly marketing activities that support the Credit Union's strategic goals, membership growth, brand awareness, and community presence. The Marketing & Communications Manager oversees the day-to-day execution of marketing initiatives from planning through completion, ensuring projects are well organized, coordinated, and delivered on time. Responsibilities include establishing project plans and timelines; coordinating with internal departments and external vendors; developing content and creative; reviewing deliverables for quality and accuracy; prioritizing action items and monitoring progress; and evaluating campaign performance. The role requires strong project management, communication, organizational, creative, analytical, and problem-solving skills, along with the ability to balance multiple priorities, meet deadlines, and maintain excellent attention to detail in a fast-paced environment. Essential Functions & Responsibilities: 25% Oversee the day-to-day marketing workflow, project pipeline, and campaign schedules, establishing priorities and timelines, coordinating assignments and resources among Marketing team members, vendors, and other participants to keep projects moving forward and on time. Identify and implement methods for process improvement and efficiency. 25% Lead the planning, development, coordination, review, execution, and evaluation of marketing creative, communications, campaigns, and assets. Provide daily guidance, support, and constructive feedback to ensure deliverables are effective and of high quality. 15% Manage and coordinate the Credit Union’s marketing & advertising delivery channels, including web, social, email, digital, interna and external communications, and other owned and paid channels, as well as related vendor partnerships, to ensure engaging and accurate content, strong brand representation, seamless functionality, and the timely, budget-conscious execution of advertising and marketing communications. Leads internal communications via email, video and Intranet and department staff huddles of marketing promotions, products, ads about CFFCU. 10% Track and report on marketing activities, campaigns, and performance metrics. Maintain marketing calendars, logs, records, and other documentation as needed. Help develop marketing reports, executive briefs, and maintain department dashboard inputs. 10% Collaborate with departments and leadership across the Credit Union to identify marketing and communication needs, develop solutions, and ensure initiatives are effectively communicated and executed. 10% Assist with events, community initiatives, and Credit Union activities. 5% Performs other duties as assigned. Performance Measurements:
- To practice, promote, and support the Vision, Mission, and Core Values of the CU and to ensure they are carried out by each employee.
- Meet all project deadlines and quality standards set by the President/CEO in coordination with the VP of Marketing.
- Assist in growing and cultivating the market share of the financial centers. Market share must grow by a minimum amount set by the VP of Marketing.
- Must be well versed in Regulations such as: REG CC, BSA, OFAC, Reg B, Reg Z and MIP (CIP).
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