Senior Account Executive, Consumer Brands

Company Description At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. Job Description MSL is currently seeking a Senior Account Executive for our Consumer Brands practice in our New York office. As an integral member of the team, this Senior Account Executive will be responsible for the development and execution of PR plans and leading day-to-day account activities for iconic P&G brands we bet you have at home. If you thrive in a fast-paced environment and are excited to drive creative thinking for campaigns and influence, we want you on the team. You should have a passion for all things influence inclusive of both traditional media, social and be able to work in an integrated model with our agency partners. Details are important, and you should be able to develop and oversee program budgets and have on point project management skills. You’ll be comfortable delegating direction to junior team members, working with your senior leaders to drive work forward and presenting to clients. If you have a pulse on what is happening in culture and a desire to influence conversations that lead to behavior change than this is the place for you. We offer a collaborative and creative environment that celebrates innovation and pushing yourself and our clients out of their comfort zones. Responsibilities Support the team in executing influencer, social and PR plans and day-to-day client activities for well-known CPG brands Support influencer strategy and manage execution of influencer, celebrity and talent programs from end‑to‑end, including the creation of plans, talent identification, development of briefs, content review, and creative direction to drive innovative, scroll‑stopping content; paid media experience a plus Support negotiations and contracts for influencers; manage talent with oversight from AS/SAS Stay on top of what is happening in culture and on social and contribute to creative ideation and program development Develop in person and virtual event execution logistics, including vendor coordination, run of show document creation, real‑time results management, and budget management Write strong media and consumer materials including persuasive pitches, press releases, fact sheets, spokesperson bios, etc. and have a general understanding of the media landscape and pitching process Support account management, including leading client calls, developing call recaps, and managing project timelines Develop program recap reports including performance metrics and key learnings to effectively communicate program impact Support financial process for client programs including managing budget trackers, billing and invoicing/vendor payments for programs Conduct research for plan creation, including independent desktop research as well as collaboration with in‑house research/culture team on larger research initiatives Provide oversight, guidance and mentorship to junior team members, contributing to a positive and collaborative team environment Oversee media monitoring and provide proactive updates, opportunities, and thoughtful perspective for clients Qualifications BA/BS Degree in a related field 3‑4+ years of experience in influencer, PR and/or social media; agency experience in CPG products, multicultural programming a plus Strong verbal communication skills and professionalism Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi‑tasking and proactivity Creative thinker with a pulse on what’s happening in culture; shares a passion for bringing forward‑looking ideas to the team and client Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr and Google Trends a plus Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. Compensation Range: $59,850‑ $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be June 11th, 2026. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr