Senior Manager Wholesale Marketing

Purpose & Overall Relevance for the Organization:

As Senior Manager, WHS Marketing, you will drive the execution of account marketing and activation strategies across key wholesale partners. Reporting to the Director, WHS Marketing, you will focus on delivering best-in-class consumer experiences across the full consumer digital journey and at the point of sale by aligning brand, retail, digital marketing, and strategic digital content planning with key account objectives.

This role requires strong cross-functional collaboration with Sales, Merchandising, Digital Activation, Brand Communications, and Visual Merchandising teams to ensure seamless execution and measurable business impact. You will play a key role in optimizing marketing investments, leading strategic digital content planning and execution, securing premium brand presence in physical and digital retail environments, and driving sell-through.

This role may include people management responsibilities, such as coaching and developing team members, setting performance expectations, and fostering a high-performance culture. However, the primary focus remains on executing marketing strategies and ensuring operational excellence across wholesale accounts.

Key Responsibilities:

Strategy Execution & Account Management

• Execute seasonal account marketing and activation plans, ensuring alignment with brand and sales priorities.
• Implement and optimize seasonal marketing calendars across key wholesale accounts to drive engagement and sell-through.
• Partner with Sales, Merchandising, and Brand teams to translate business objectives into impactful marketing programs at retail.
• Lead the development of strategic digital content plans and support omnichannel marketing strategies in collaboration with Digital Activation, Brand Communications, and wholesale account teams.

Retail & Digital Activation

• Lead execution of in-store activations, product launches, and promotional campaigns in collaboration with Visual Merchandising and Trade Marketing teams.
• Oversee POS execution and sell-out measurement, ensuring key performance indicators (KPIs) are met.
• Work with retailers to secure premium brand positioning, share of space, and brand storytelling across digital and physical retail environments.
• Partner with internal teams to ensure retail readiness and seamless integration of digital assets and in-store activations.
• Serve as the execution driver for digital content across wholesale partner platforms, ensuring timely asset delivery, clear content guidance, and alignment to the consumer digital journey, seasonal storytelling, product launches, and retail priorities.

Performance Measurement & Budget Management

• Analyze and report on the effectiveness of marketing activations, leveraging data to optimize future investments.
• Ensure budget oversight and cost control, maximizing ROI on account marketing spend.
• Work cross-functionally to align KPIs, reporting frameworks, and strategic adjustments with business objectives.

Cross-Functional Collaboration & Leadership

• Work closely with Merchandising, Sales, Digital Activation, and Brand Communications to ensure a holistic consumer experience.
• Support the Director, WHS Marketing, by leading the executional development of team members (if applicable), focusing on operational excellence, tactical coaching, and alignment with strategic goals. Broader leadership development and team structuring are owned by the Director.
• Support the Director, WHS Marketing in driving operational efficiency, process improvements, and strategic execution.
• Build and maintain strong relationships with key wholesale accounts and internal stakeholders, ensuring alignment on go-to-market priorities.

Key Relationships:

• Sales & Merchandising Teams – Align on account marketing strategies and business priorities.
• Digital Activation, Brand Communications & Trade Marketing Teams – Lead strategic digital content planning and optimize omnichannel consumer engagement.
• Visual Merchandising & Retail Concepts – Secure premium in-store execution and brand presence.
• Finance & Business Development – Monitor budget allocation and investment efficiency.
• Global & NAM Brand Marketing Teams – Ensure alignment with global brand strategy.
• Retail Partner Stakeholders – Strengthen account collaboration and drive mutual success.

Knowledge, Skills and Abilities:

• Strong strategic execution and project management skills with a consumer-centric mindset.
• Proven ability to drive account marketing and trade marketing initiatives with measurable results.
• Highly collaborative with strong stakeholder management and communication skills.
• Strong analytical mindset with experience in budget oversight and ROI measurement.
• Deep understanding of retail, digital marketing, omnichannel activation, the consumer digital journey, and strategic digital content planning within wholesale environments.
• Ability to work effectively within a fast-paced, cross-functional team environment.
• Intermediate to advanced skills in Microsoft Office (Excel, PowerPoint, Word).

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in business, Marketing, or a related field.
• 5-7 years of experience in Marketing, Digital, Account Management, consumer digital journey planning, or digital content planning and execution.
• Previous experience managing teams and driving cross-functional collaboration.
• Proven track record in executing account-based marketing strategies with a focus on sell-through and consumer engagement.

• Equivalent combination of education and/or experience may be substituted for degree 
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland OR.
• Though our teammates hail from all corners of the world, our working language is English.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.