Paid Media Creative Strategist (Remote, Hourly)

Job Description

Role Type: Hourly / Performance Creative

Reports To: Director of Paid Media

Focus: Conversion-focused ad creative for Meta first, plus Google and other paid platforms, with constant iteration on what performs

The Opportunity

We are not looking for someone who makes pretty pictures. We are looking for a designer who makes ads that win.

The Limitless Agency is hiring a Paid Media Creative Strategist to own ad creative across a portfolio of roughly 20 paid media accounts. Most of your work will live on Meta (Facebook and Instagram), with supporting creative for Google and other platforms as needed.

This seat is half designer, half creative strategist. You will design strong ads, read what is performing in the account, and turn winners into the next round of variations without waiting for someone to spell out every change. Our paid media team should spend their time on strategy and optimization, not rewriting your briefs.

Our client mix spans local service businesses (home services, legal, medical and dental practices), professional services, B2B, and eCommerce brands. You will design for a wide range of offers and audiences, not one narrow vertical.

If you have a real eye for design, you think in hooks and angles, and you get excited when a new version beats the control, this role is for you.

What You Will Own

• Social Media Ad Creative: Design static ads, carousels, and short-form video assets for Facebook and Instagram across feeds, Stories, and Reels. Every asset is built to stop the scroll and drive the click.
• Iteration on Winners: Take what is working and build versions of it. New hooks, headlines, offers, layouts, colors, and formats, so we are always testing the next best ad instead of letting creative go stale.
• Creative Strategy: Use performance data and input from the paid team to spot patterns in what converts. Bring new angles and concepts to the table, and explain the thinking behind them.
• Briefs and Concepts: Turn campaign goals into clear creative concepts and test plans. When you need a brief, you help shape it. When you do not get one, you know how to get started.
• Other Paid Platforms: Produce creative for Google (Display, Performance Max, YouTube) and other channels as clients need it, resized and adapted to each platform's specs.
• Quality and Brand Standards: Deliver clean, polished, on-brand work the first time. Check copy, specs, safe zones, and brand guidelines before anything goes to review.
• Organized Delivery: Keep files named, versioned, and organized so anyone on the team can find the current asset and every variation behind it. Track your tasks and status in Teamwork.

Who You Are

• A designer with real taste. You know what good design looks like and you can explain why. Your work does not need heavy rounds of feedback to get there.
• Performance first. You understand that a high-converting ad beats a beautiful one, and the best ads are both.
• An iterator. One concept turns into five versions in your hands. You love testing and you are never precious about your first idea.
• Fluent in Meta. You know the formats, placements, and specs, and you know what tends to work in the feed.
• Self-directed. You take a goal and run with it. You ask sharp questions when you need to, but you do not need hand-holding.
• Fast and reliable. You hit turnaround times and you communicate early when something will slip.
• AI savvy. You use AI tools to speed up concepting, versioning, and production without sacrificing quality.
• Coachable. You take feedback and performance data as fuel, not criticism.

Required Proficiency

Experience

• A portfolio of paid social ad creative, ideally with examples of a concept and its iterations.
• Experience designing for performance and conversion, not just branding.
• Strong working knowledge of Meta ad formats, placements, and specs.
• Understanding of performance creative fundamentals: hooks, angles, offers, value props, problem and solution framing, and A/B testing.

Tools

• Design: Design platform of choice, Figma is preferred
• AI: Hands-on with AI design and image tools (for example, Gemini, Midjourney, or similar), or a strong willingness to master them quickly.
• Project Management: Teamwork, Asana, ClickUp, or similar. You will live in Teamwork here.

Nice to Have

• Short-form video editing (CapCut, Premiere, After Effects, or similar).
• Copywriting chops for headlines and primary text.
• Experience with UGC content, creator briefs, or platforms like Icon.me.
• Agency experience across multiple clients and brands at once.
• Familiarity with reading Meta Ads Manager performance data.

Core Values (Do you fit?)

• Uncompromising Ownership: You care about the quality of every deliverable that carries our name.
• Data Makes Decisions: You rely on evidence, not guesswork.
• Principled Adaptability: You handle shifting priorities with resilience and logic.
• Strategic Creativity: You look past the checklist to find a better way.
• Collaborative Growth: You are committed to your own development and to lifting the people around you.

What We Offer

• Hourly Rate: $30/hr
• Hours: 30-40
• Remote Freedom: Work from anywhere, as long as you are available during standard business hours for team collaboration and quick turnarounds.
• Real Impact: Your work goes live in front of real audiences fast, and you will see exactly how it performs.
• Direct Collaboration: Work closely with our Director of Paid Media and paid media team, and directly with our founders.

How to Apply

• A short intro about yourself, your working style, and your time zone and availability.
• A portfolio of paid social ad creative (static and video if available).
• At least one example of a winning ad and the variations you built from it, with a short overview on your thinking.