Marketing Specialist

Job Summary

The position is responsible for thinking conceptually and creatively; being competent and comfortable in producing both short- and long-form communications across a wide range of media including digital, video, email, websites, online adverts, brochures, collateral materials, training materials, webinars and more.


Essential Duties

• Work closely with the Director of Marketing Operations and Content Marketing Manager in developing conceptual, big-picture ideas with tactical execution.
• Interpret brand voice into clear conceptual ideas and tactical work in a variety of online and offline mediums (i.e. social media, training materials for internal and external distribution, webinars, print ads, digital advertising, collateral marketing materials, email campaigns, website landing pages, webinars, tradeshows, etc.).
• Develop and execute timely campaigns and individual projects, as they relate to overall marketing objectives.
• Create final written copy, interview internal and external sources as needed to gain insight and content direction.
• Produce social content, webinar content, emails, customer presentations, training manuals, website landing pages, video assets, white papers, case studies, etc.
• Stay abreast of new creative trends in writing and brand storytelling, while acting as a Customer advocate to fully understand TD communications and digital experiences from the Customer perspective.
• Generate content and text for internal and external communications, including consumer and trade publications, TD's website, social media sites, corporate news releases, and communications.
• Draft and copy-edit content for magazines, presentations, advertisements, collateral and all manner of external communications.
• Liaison and work closely with the entire marketing staff, sales, graphics/creative services, legal and other departments as required by specific projects.
• Write, proofread and edit projects as assigned - artistic and creative ability a must.
• Uphold company image of quality to promote customer satisfaction and retention.
• Perform related duties or special assignments a directed.

Minimum Requirements

• Bachelor's Degree in Business, Marketing, Journalism or related field preferred
• HubSpot certification preferred Portfolio demonstrating fresh conceptual thinking and strong writing skills
• Minimum experience preferred of the position 5+ years Marketing experience in agency setting and/or high-growth company
• Ability to create within brand guidelines and a defined tone of voice
• Creative Suite -InDesign, Photoshop, Illustrator, Acrobat Pro/Acrobat DC (does not need to be a senior graphic designer, but must be able to create InDesign files from scratch, change out photos, edit files, etc.)
• Illustrator basics and ability to create and update graphics
• Photoshop mid-level user
• Canva/Power Point - excellent knowledge
• Adobe Premiere - basics (Ability to look at video footage and edit for production)
• Copywriting - Journalism, English or other copy-focused degree. Must be able to write and edit. Knowledge of AP Style. Experience with script writing a must
• HubSpot expertise, Customer Relationship Management (CRM) systems and other marketing technologies
• Documented track record of website content management, new website builds
• Project management, marketing asset management, market reporting, content curation
• Ability to turn complex technical content into easily understood and engaging content
• Experience working in a fast-paced, deadline-driven environment across multiple projects
• Strong aptitude for team work and building solid relationships with creative and account teams
• Acute attention to detail
• Ability to understand technical terms
• Good listener, great attitude
• HubSpot, Customer Relationship Management (CRM) systems and other marketing technologies, including CMS (HubSpot preferred)
• Demonstrates Servant Leadership
• Self-directed
• Motivates people and holds them accountable
• Collaborative and team-oriented
• High comfort with data and logic
• Excellent written and verbal communications skills
• Strong work ethic and excellent time-management skills
• Organized with strong attention to detail

Grow Your Career with TDIndustries

Founded in 1946, TDIndustries is a premier, employee-owned Mechanical, Electrical, and Plumbing (MEP) company delivering full-lifecycle building solutions-from design and construction to service and facilities maintenance. We power critical environments like hospitals, schools, data centers, stadiums, and commercial buildings across Texas and the Southwest.

Our Partners (employees) are the core of our success. As an employee-owned company, you have a voice, a stake, and a clear path to grow. Recognized by FORTUNE Magazine as a "100 Best Company to Work For," we invest in top training, career development, and a culture built on trust and servant leadership.

Join a growing team where your skills matter, and your future is built to last.

At TDIndustries, we believe opportunity should be built - and shared - by all. Whether you work with tools or technology, in the field or the office, we hire and grow people based on skill, potential, and integrity - never labels. We value the diverse paths that bring people to our team and welcome Partners of all backgrounds, including differences in race, color, religion, sex, gender identity or expression, sexual orientation, age, ability, military service, and more. What matters most is how we work together to build excellence.