Web Marketing Manager

Job Description

Job Description:\n\nWeb Marketing Manager\n \nAbout Us\nVelocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.\nVelocity’s Culture and Core Values\nSuccess at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.\nWe take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.\nFinally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.\nOverview\nThe Web Marketing Manager at Velocity and its portfolio of brands is responsible for owning the web channel across multiple branded websites, ensuring that content, user experience, SEO, and performance all align with business goals. This role blends strategic oversight with hands-on execution: building and maintaining product pages, landing pages, and blogs; optimizing for SEM/SEO; and ensuring seamless integrations with lead capture tools like HubSpot.\nThe Web Marketing Manager partners closely with the marketing, creative, and development teams, as well as external agencies and vendors, to deliver best-in-class digital experiences that drive engagement, lead generation, and customer satisfaction.\n\nJob Level\nIndividual Contributor\n\nReports To\nDigital Marketing Director\n\nDuties and Responsibilities\nWebsite Ownership & Content Management\n\nOwn and manage the front-end website experience across Velocity and its portfolio of brands, serving as the central point of coordination for website content, functionality, optimization, and continuous improvement.\nBuild, publish, optimize, and maintain landing pages, campaign pages, event pages, product and model pages, and other website content using the CMS.\nMake front-end updates within the capabilities of the CMS and coordinate with developers or agency partners when changes require custom development, integrations, or backend support.\nManage the development, optimization, publishing, and ongoing maintenance of blog content in collaboration with internal subject matter experts, content contributors, and agency partners.\nProofread and copyedit website content to ensure accuracy, clarity, and adherence to editorial and brand standards.\nManage digital assets, including images, videos, and documents, within the CMS to ensure proper organization, tagging, optimization, accessibility, and usage.\nConduct regular content audits to identify outdated information, content gaps, optimization opportunities, and necessary updates.\nPerform pre- and post-launch quality assurance across devices and browsers, validating content, formatting, links, forms, tracking, responsiveness, accessibility, and overall functionality.\n\n· Make front-end updates within the capabilities of the CMS and coordinate with developers or agency partners when changes require custom development, integrations, or backend support.\n \nVehicle Inventory Management\n\nOwn the accuracy, consistency, and presentation of vehicle inventory across Velocity’s portfolio of brand websites.\nEnsure vehicle pricing, availability, specifications, photography, descriptions, and inventory status are complete, accurate, and current.\nCoordinate with sales, marketing, production, photography, and other internal teams to obtain and verify inventory information before publication.\nEstablish and maintain workflows for adding, updating, merchandising, and removing inventory across all applicable websites.\nManage inventory listings across third-party vehicle marketplaces and listing platforms, ensuring information remains accurate and consistent with owned websites.\nConduct regular inventory audits to identify discrepancies, outdated listings, missing assets, and opportunities to improve vehicle presentation and discoverability.\n\nLead Capture, Tracking & Attribution\n\nOwn the functionality of website lead-capture elements, including HubSpot forms, calls-to-action, landing pages, and conversion paths.\nEnsure web leads are accurately captured, attributed, routed into HubSpot, and passed to the appropriate sales or marketing workflows.\nPartner with Sales and digital marketing teams to understand website lead quality, progression, and outcomes, using those insights to improve website performance.\nEnsure GA4, Google Tag Manager, HubSpot forms and conversions, and other website tracking tools are configured and functioning correctly.\nDefine tracking requirements and coordinate the implementation and quality assurance of tags, events, form submissions, and conversion tracking.\nIdentify and troubleshoot gaps in tracking, attribution, lead routing, or reporting in collaboration with developers, agencies, and internal stakeholders.\n\nUser Experience & Optimization\n\nEvaluate and improve site navigation, information architecture, page structure, and conversion paths to create intuitive user journeys that support audience needs and marketing and sales goals.\nLead ongoing conversion-rate optimization efforts across the portfolio, using website data, testing, and behavioral insights to improve page performance and qualified lead generation.\nOptimize calls to action, forms, landing pages, campaign pages, and key user journeys to increase engagement and conversion rates.\nIdentify points of friction in the website experience and recommend content, design, functionality, or technical improvements.\nDevelop and manage testing plans for headlines, calls to action, forms, page layouts, and other conversion elements, applying findings to future website improvements.\nImplement on-page SEO best practices, including metadata, heading structure, image optimization, alt text, internal linking, and content formatting.\nMonitor technical site health, including broken links, redirects, sitemaps, crawlability, indexation, mobile usability, and Core Web Vitals, coordinating with developers and agency partners to resolve issues.\n\n \nPerformance Analytics & Reporting\n\nMonitor website performance and user behavior using Google Analytics, Google Tag Manager, Google Search Console, and other tools.\nOwn website performance measurement and reporting across Velocity and its portfolio of brand websites.\nEstablish benchmarks, KPIs, dashboards, and reporting cadences for website traffic, user engagement, content performance, inventory activity, conversion rates, and lead generation.\nAnalyze website performance and user behavior using GA4, Google Search Console, HubSpot, heat-mapping tools, and other relevant platforms.\nProduce actionable reporting that identifies performance trends, issues, opportunities, and recommended next steps.\nEvaluate campaign, landing page, product, model, inventory, and blog performance against defined objectives.\nConnect website activity to lead capture, attribution, lead quality, sales progression, and broader business outcomes where measurable.\nIdentify performance issues and coordinate corrective actions with internal teams, developers, and agency partners.\nDocument website updates, tests, findings, fixes, and improvements for accountability and future reference.\n\nDeveloper, Agency & Cross-Functional Collaboration\n\nServe as the primary liaison between marketing stakeholders, designers, developers, and agency partners, translating business needs into clear website requirements and managing initiatives through launch.\nPartner with internal developers and external partners to prioritize and resolve website bugs, integrations, enhancements, new functionality, and larger website initiatives.\nDefine project requirements, coordinate timelines and approvals, conduct quality assurance, and confirm that completed work meets business, brand, user-experience, and performance expectations.\nParticipate in digital marketing, SEO, website, and agency meetings as needed, providing website insights, communicating priorities, and helping hold partners accountable for deliverables and performance.\nCollaborate with marketing, design, creative, social media, email marketing, sales, and other internal teams to align website experiences with broader campaigns and business priorities.\nSupport the integration of acquired brands and the launch of new products by planning, building, migrating, and maintaining corresponding website content and experiences.\nMaintain a prioritized website roadmap that balances business needs, marketing initiatives, user-experience improvements, technical dependencies, and available resources.\n\nGovernance & Standards\n\nMaintain and enforce web content, editorial, visual, and publishing standards across Velocity and its portfolio of brand websites.\nApply accessibility best practices to website content and publishing, working with designers, developers, and agency partners toward conformance with WCAG 2.2 Level AA.\nDevelop workflows for website requests, prioritization, approvals, publishing, quality assurance, and documentation.\nMaintain appropriate governance for CMS access, user permissions, digital assets, content approvals, and publishing accountability.\nCoordinate with appropriate internal and external partners to ensure forms, tracking technologies, cookie-consent tools, and website content follow applicable privacy requirements and company policies.\nEstablish escalation procedures for website outages, broken functionality, inaccurate content, inventory discrepancies, and other urgent issues.\nContribute to Velocity’s long-term website strategy, redesigns, platform improvements, and digital modernization initiatives.\n\n \nKey Performance Indicators (KPIs)\nWebsite Ownership & Accuracy\n\nAll websites across Velocity and its portfolio of brands remain accurate, brand-aligned, and up to date.\nError-free, on-time publishing supported by proofreading and QA processes.\n\nUser Experience & Conversion\n\nImproved engagement metrics including time on page, click-through rates, and conversions.\nHubSpot forms and other lead capture elements function reliably and drive measurable conversion improvements.\nPositive feedback on site usability and navigation.\n\nSEO & Traffic Growth\n\nYear-over-year increases in organic traffic through consistent SEO best practices.\nImproved keyword rankings, Core Web Vitals scores, and domain authority.\n\nCollaboration and Workflow\n\nEffective cross-team collaboration with marketing, creative, and technical teams.\nProductive partnerships with agencies and vendors to execute initiatives on schedule.\nOrganized management of content workflows with positive feedback on responsiveness.\n\nRequired Skills and Abilities\n\nProficiency with content management systems across multiple platforms, including WordPress, Shopify, HubSpot CMS, or similar.\nAbility to adapt quickly and manage content on different platforms depending on brand needs.\nStrong understanding of SEO, SEM, accessibility, UX, and mobile responsiveness.\nFamiliarity with HTML and CSS; ability to make light front-end adjustments when needed.\nProficiency with web performance and analytics tools such as Google Analytics, Google Tag Manager, Google Search Console, SEMrush, or Ahrefs.\nFamiliarity with marketing automation and CRM platforms, particularly HubSpot forms, and ability to manage web-to-lead integrations.\nStrong editorial skills including proofreading and copyediting.\nAbility to conduct technical SEO audits and recommend improvements.\nStrong organizational skills with attention to detail and quality assurance.\nAbility to manage multiple projects and deadlines in a fast-paced environment.\nStrong communication skills and the ability to collaborate across teams and with external partners.\n\nEducation Background and Experience\n\nBachelor’s degree in marketing, communications, digital media, or related field preferred.\n3–5 years of experience managing content for public-facing websites, ideally in automotive, lifestyle, or premium/luxury industries.\nExperience with SEO, SEM, analytics, and conversion optimization strongly preferred.\nExperience working cross-functionally with creative, technical teams, and agencies.\n\nPhysical Demands (To include but not limited to)\n\nProlonged periods of sitting at a computer.\nFrequent use of hands for typing and digital production tasks.\nOccasional lifting of office equipment or materials up to 15 lbs.\nRegular communication with team members via in-person, phone, or video.\n\nBenefits Include\n\nCompensation: Pay is based on experience and qualifications\nHealth & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days\nRetirement: 401(k) with company match after 6 months at next enrollment period\nPaid Time Off: Paid time off and paid holidays\nAdditional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment\n\n \n \nJob duties, salary, and benefits are subject to change throughout duration of employment with Velocity.\n \nVelocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.