Director of Marketing

Director of Marketing

The Director of Marketing is focused on multi-channel marketing initiatives, partnerships, programming and community engagement.

A successful Director of Marketing is both guest and community focused, revenue-minded, proactive and self-driven. They successfully operate with a high degree of autonomy, collaborate well, and have proven experience creating, launching and driving brand awareness initiatives to conversion. They are skilled at working both strategically (setting big picture goals, building relationships, using guest insights, data and market trends to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).

Responsibilities

• Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement and increasing room bookings
• Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising and email communications
• Curate an event marketing strategy mapped to quarterly goals, combining local programming and strategic brand partnerships focused on engagement to increase brand awareness and affinity within target audiences
• Cultivate relationships with potential partners that will have cultural value, create visibility in the market and acquire new audiences
• Write and negotiate agreements with partners, including barter agreements, effectively finding value and creating mutually beneficial results
• Work closely with F&B teams to drive traffic to the property's outlets through organic and paid channels
• Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
• Work with digital agency partners on performance marketing strategies, budgets, briefs and creative
• Manage property briefs for the creation of both digital and physical marketing assets and collateral, work with the Atelier Creative team to ensure messaging is clear, effective and reflective of brand values
• Lead on-site production for large event activations, effectively communicate support needed and work with the events team to produce recurring programming and music
• Manage allotted marketing budget, in collaboration with the property DOSM
• Communicate quarterly marketing initiatives and programming calendar to Highgate Marketing and agencies partners in a timely manner for media support
• Work with the Highgate Marketing team to field media requests, on-property media tours and photo shoots
• Create and maintain a roster of people of influence, brand ambassadors and content creators, identify hosting opportunities based on quarterly goals
• Own monthly reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
• Manage necessary website updates to ensure accuracy of information and create event pages for all programming initiatives.

Qualifications

• At least 3 to 5 years' experience in Marketing and Communications (hospitality industry experience essential)
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
• Strong Creative Mind
• Ability to organize exclusive events
• Knowledge of social media marketing and content creation
• Ability to work proficiently quickly in a high-pressure & fast paced environment
• Exceptional with details and follow up
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.