Social Media Manager

Requisition ID: 71411

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool , KitchenAid , JennAir, Maytag , Amana, Brastemp , Consul , and InSinkErator . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .

The team you will be a part of

The Social team is part of the Brand Organization . The team is comprised of social, content creation and influencer expertise to ensure we’re moving at the speed of social and bringing our brands to the forefront of culture. All members of the team provide expertise and support to both our brand leads, while also collaborating directly with our in-house agency, WoW studios and bringing a social first approach to our campaigns. The position reports to the Senior Manager, Social and Influencer

This role in summary

As part of the Social Media team at Whirlpool, this role is responsible for leading the strategy and execution for best in class social across our portfolio of brands. Coordinating with media, creative and brand counterparts, you will be responsible for ensuring we’re continuing to reach AND engage with our consumers across multiple social platforms.

Your responsibilities will include

• Leads the social strategy and execution end to end

• Owns/plans content calendars for always on + Influencer content

• Lead the daily community management, to maintain an active and responsive community, to drive more positive interactions - while also infusing engagement full circle to new briefs.

• Collaborates with our influencer lead to expand reach and credibility within social communities.

• Partner with Strategy, Insights, Analytics, Comms and Media teams to ensure that all work is grounded in community understanding, data and insights

• Keeps abreast of the latest social media trends and best practices and shares out with broader organizations.

• Maintain a high level of quality assurance while holding the team accountable for delivering social first campaigns

• Be a cross-functional teammate who engages, listens and collaborates with internal teams on Whirlpool’s overall marketing strategy.

• Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase brand love.

• Analyze key performance metrics regularly, making vital recommendations for improvement.

• Lead in social trafficking of assets for paid initiatives, while also having experience boosting always on content directly

Minimum requirements

• Bachelor’s degree

• 7+ years of experience in Social Media and/or Social Strategy

• Experience with multi-channel communications planning, using data to identify insights and build strategies for social content

• Experience across all social platforms, including but not limited to: Facebook, Instagram, TikTok, Snapchat, YouTube and LinkedIn

• Experience developing and executing creative, innovative, integrated social and content

Preferred skills and experiences

• A motivated social manager ready to take ownership of projects, present to teams, and eventually mentor and grow junior talent

• A passion for social, including a natural curiosity for trendspotting and identifying new channel opportunities.

• High comfort level with data and the ability to monitor, analyze, and interpret social media metrics and transform those insights into new opportunities

• Comprehensive and deep understanding of social platforms and the role they play within the broader strategy team

• Driven by a passion for evolving technologies

Compensation Data

The anticipated salary range for this position is $53,800 - $107,600 + Annual Bonus. Final compensation within this range will be determined based on several factors, including the candidate’s relevant skills, professional experience, and specific educational background and certifications.

What we offer

Generous benefits package ( , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.

• Sabbatical - Four weeks paid leave after every five years of service.

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Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers ( . Additional information about the company can be found on Facebook ( , Twitter ( , LinkedIn ( , Instagram ( and YouTube ( .

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.