Area Marketing Manager

Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services - all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.


Area Marketing Manager - Space Coast


Hilton Oceanfront Cocoa Beach • Element by Westin Melbourne Oceanfront • Crowne Plaza Melbourne Oceanfront

Reports To


DOSM (day-to-day operations) • VP of Marketing (brand standards and strategy)


Properties


3 properties across Cocoa Beach and Melbourne, FL


Brand Flags


Hilton Hotels & Resorts • Element by Westin (Marriott) • Crowne Plaza (IHG)


Location


Cocoa Beach / Melbourne, FL • on-site preferred


Type


Full-time • Flexible hours including evenings and weekends as needed

About the Role

The Area Marketing Manager serves as the brand overseer and local marketing engine for three lifestyle-positioned oceanfront properties on Florida's Space Coast. This hands-on, execution-focused role requires someone who can think strategically and execute independently - developing content, managing digital channels, and translating property activity into compelling marketing across all platforms.

The Driftwood Culture

Driftwood is a roll-up-your-sleeves culture. We're forward-thinking, on trend, and allergic to the same old approach. We want someone with a point of view, the confidence to champion it, and the work ethic to back it up. If you need hand-holding or a committee to make decisions, this probably isn't the right fit. If you're energized by autonomy, variety, and properties with real personality - keep reading.

Core Responsibilities

Social Media & Content

• Manage all hotel and restaurant social media accounts across Instagram, Facebook, TikTok, and any other active platforms for all three properties and their F&B outlets
• Develop and execute monthly content calendars for each property and outlet - photography, video, copy, and scheduling
• Be present at property activations, F&B events, and key moments to capture photo and video content for use across social and digital channels
• Monitor engagement, respond to comments and messages, and build community across all platforms
• Track social analytics and make data-driven adjustments to content strategy and posting cadence

Digital Channel Management

• Make content and copy updates across all digital platforms: brand.com pages, property vanity sites, and all restaurant and outlet websites
• Maintain accurate and current OTA listings across Expedia, Booking.com, and all relevant channels: photos, descriptions, amenities, and seasonal content
• Own Google My Business, Yelp, and CVB listings for all three hotels and their F&B outlets: hours, menus, photos, and review response cadence
• Manage single-platform menu listings (OpenTable, Resy, SinglePlatform, or equivalent) and ensure all third-party restaurant profiles are current
• Coordinate with the VP of Marketing and Revenue Management on brand.com promotional modules, rate offers, and Hilton Honors / Marriott Bonvoy / IHG One Rewards program content

Creative Production & Brand Standards

• Produce or coordinate all property marketing materials: F&B menus, promotional flyers, event signage, in-room collateral, email campaigns, and digital ad creative
• Ensure all guest-facing materials - printed and digital - meet brand standards for each flag (Hilton, Marriott, and IHG) and reflect the property's lifestyle positioning
• Maintain and organize the property imagery and collateral library; ensure all stakeholders (DOSM, GM, F&B teams, Revenue) have access to current, properly filed assets
• Manage print production vendors and coordinate on timelines, proofing, and delivery
• Work closely with the VP of Marketing on larger creative projects, brand updates, and website redesigns

Photography, Video & Influencer

• Coordinate and supervise professional photo and video shoots at the properties; develop shot lists, brief photographers, and manage asset delivery and filing
• Capture on-site content (iPhone or equivalent) for real-time social use at activations, events, and seasonal moments
• Identify, vet, and coordinate media and influencer visits: outreach, agreements, on-site hosting, and content review
• Maintain press kit materials and property fact sheets in coordination with the VP of Marketing

F&B and Outlet Marketing

• Serve as the marketing partner for each property's restaurant and outlet teams: develop promotional campaigns, seasonal programming support, and event marketing
• Act as a strategic resource and sounding board for the F&B team on activation ideas, ensuring outlet programming has the marketing support it needs to reach the right audience
• Ensure all restaurant digital presences - social accounts, websites, listing platforms - reflect current menus, hours, programming, and photography

Strategy, Planning & Reporting

• Work with the DOSM, Revenue Manager, and VP of Marketing to develop the annual marketing plan and budget for each property, aligned to revenue goals
• Compile and submit a monthly marketing reporting round-up: performance across all channels, campaign results, engagement data, and strategic recommendations
• Proactively monitor local market trends, competitive set activity, and relevant cultural moments to inform content and campaign strategy
• Manage email marketing programs for the properties: database growth, monthly campaigns, and performance tracking
• Identify local brand partnerships and community marketing opportunities aligned with each property's positioning

KNOWLEDGE, SKILLS & ABILITIES

What We're Looking For

You're a strong fit if you're...

• A genuine hospitality and food & beverage enthusiast - you understand what makes a great guest experience and can translate it into compelling marketing
• Equally comfortable developing strategy and getting into execution - you don't need to be handed a brief to know what to do
• A strong visual communicator with an eye for lifestyle brand content and a personal standard for quality that's higher than "good enough."
• Organized and self-managing - you can hold multiple workstreams across three properties and three brand flags without things falling through the cracks
• A confident communicator who can represent the brand externally and hold vendors accountable with clarity and professionalism
• Energized by being on-property and in the mix - this role requires presence, not remote execution from a desk

Required Experience & Skills

• 3-5 years of marketing experience in hotel and/or F&B environments; prior hands-on experience in multi-property or area roles is a plus
• Demonstrated social media content creation and channel management experience, with a portfolio that reflects lifestyle brand sensibility
• Proficiency in Canva
• Working knowledge of OTA platforms, Google Business Profile management, and brand.com content management systems
• Familiarity with at least one major brand flag system (Hilton, Marriott, or IHG) and comfort navigating brand standards and portal tools
• Experience with email marketing platforms and CRM systems
• Strong writing and copyediting skills - you can write a caption, a subject line, a website paragraph, and a menu description with equal confidence
• Comfort with analytics tools (Meta Business Suite, Google Analytics, or equivalent) and ability to translate data into actionable recommendations
• Current, legal, and unrestricted ability to work in the United States

Preferred

• Experience across multiple brand flag families (Hilton + Marriott, or Hilton + IHG, etc.)
• Established relationships with local Florida travel and lifestyle media or influencer community
• Photography or video production experience beyond iPhone content capture
• Experience with pre-opening or rebranding marketing programs