Field Marketing Manager
$120k - $160kDust
Field Marketing Manager
We're looking for a driven and operationally sharp Field Marketing Manager to own Dust's sales-driven event strategy across the US market.
This is a high-impact, pipeline-focused role. You won't just be organizing events, you'll be directly accountable for generating qualified pipeline through executive dinners, curated sessions for business leaders, and strategic presence at key US tech and AI conferences.
You will be embedded within the Marketing team, working hand-in-hand with the US Sales team to ensure every event translates into real business outcomes: meetings booked, leads converted, deals opened.
Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team.
- Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing
- Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy
- Negotiate packages with event vendors and venues
Drive pipeline through events.
- Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline
- Own CRM hygiene: track leads, update HubSpot, and report on event performance
- Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)
Execute flawlessly on the ground.
- Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination
- Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor
- Travel to events across the US regularly (est. 1–2x/month)
Create event content and communications.
- Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas
- Work with the broader Marketing team to adapt assets to US market tone and priorities
Measure and improve.
- Report on event ROI: leads generated, pipeline created, conversion rates
- Run structured retros after each event and implement learnings in the next cycle
- Help the team sharpen the strategy every quarter
What we're looking for.
- 5-10 years of B2B marketing experience in a demand-gen or field marketing role, preferably in tech/SaaS
- Proven track record of executing events that directly generate pipeline and revenue
- Strong project management skills: you can run 5 events in parallel without dropping the ball
- Sales-first mindset: you understand that events are a pipeline tool, not a PR exercise
- Excellent interpersonal skills and low ego, you know how to work with a busy Sales team, get the information you need, and give them the support they need to close
- Comfortable with HubSpot or equivalent CRM for lead tracking and campaign measurement
- Thrives in fast-paced environments with a hands-on, roll-up-your-sleeves attitude
- Based in San Francisco or New York, able to travel regularly across the US
- Experience with account-based marketing strategies and coordinating with ABM programs
- Track record of building field marketing programs from the ground up at scaling organizations
Bonus points.
- Experience in the AI/ML or enterprise software space
- Experience using Dust (or similar AI productivity tools)
- Experience supporting enterprise or mid-market sales teams through field marketing
- Existing network in the US tech/AI ecosystem
Compensation and benefits.
- Competitive compensation: $120,000–$160,000 base salary
- Significant equity package in a Sequoia-backed startup
- Health insurance for you and your dependents
- New MacBook Pro or Linux machine, monitor, keyboard, etc.
- Beautiful office in the heart of San Francisco or in SoHo, New York
- Opportunity to travel to Paris multiple times a year
- Regular team events and offsites
We can go higher for outstanding profiles.
Vacancy posted 4 days ago
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