Lifecycle Marketing Manager Hybrid, Data-Driven SaaS

Our client is an established B2B SaaS company that helps professional services organizations improve efficiency through innovative cloud software solutions. They are looking for a Lifecycle Marketing Manager to own customer engagement initiatives that drive product adoption, retention, customer advocacy, and long-term customer success. This is a highly visible individual contributor role with the opportunity to partner closely with Customer Success, Product, Sales, and Marketing while building programs that have a direct impact on the customer experience. What You’ll Do Develop and execute lifecycle marketing strategies that support onboarding, product adoption, customer retention, expansion, and advocacy. Create and optimize multi-channel customer marketing campaigns across email, in-app messaging, newsletters, and other owned channels. Build customer segmentation strategies to deliver personalized experiences throughout the customer journey. Develop compelling messaging and content that increases engagement and strengthens customer relationships. Lead customer advocacy initiatives, including case studies, referrals, reviews, testimonials, and community engagement. Partner cross-functionally with Customer Success, Product, Sales, and Marketing to identify key customer touchpoints and develop impactful programs. Analyze campaign performance and customer engagement metrics to continuously improve results. Support customer communications and marketing efforts surrounding the company’s annual user conference. What We’re Looking For Bachelor’s degree in Marketing, Communications, Business, or a related field. 5+ years of B2B SaaS marketing experience with a focus on customer marketing, lifecycle marketing, CRM marketing, or retention marketing. Proven experience developing and executing customer engagement and lifecycle campaigns. Experience with marketing automation and CRM platforms such as Marketo, Salesforce, HubSpot, or similar tools. Strong analytical skills with the ability to use data to optimize campaign performance. Excellent communication, organization, and project management skills. Comfortable managing multiple initiatives in a collaborative, fast-paced environment. Why Join? Own the customer lifecycle marketing strategy from end to end. High-impact individual contributor role with significant autonomy. Collaborative, cross-functional environment where marketing has a strategic voice. Established and growing SaaS organization with a loyal customer base. Hybrid schedule (3 days per week in the Austin office – Arboretum area). Competitive compensation and comprehensive benefits. If you’re passionate about creating exceptional customer experiences and using data-driven marketing to increase engagement and retention, we’d love to hear from you. #J-18808-Ljbffr IntagHire