Demand Generation Manager

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. If this sounds like you, you’ll fit right in. Job Description About the Role The Demand Generation Campaign Manager owns the end-to-end execution, orchestration, and optimization of integrated campaigns focused on generating, capturing, and converting net new demand and driving pipeline and bookings with Revenue partners. You operate as the central hub for your campaigns, responsible for synthesizing strategy into a cohesive multi-channel journey. You are accountable for measuring performance against funnel targets and championing a resilient, test-and-learn approach for continuous improvement. You bring judgment and autonomy to your role, making decisions within your campaign scope while contributing to how the broader function operates. What You'll Do End-to-End Campaign Execution Own the full execution lifecycle of assigned integrated campaigns, leveraging execution playbooks and standards set by the function. You manage timelines, dependencies, and quality across multiple workstreams and make tactical decisions to keep programs on track and aligned to objectives. Serve as the central hub for your campaigns, actively managing cross-functional dependencies and timelines to ensure programs launch on time. You coordinate and integrate the efforts of channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single, cohesive customer journey. You hold teams accountable to SLAs and elevate blockers proactively. Brief Development & GTM Alignment Drive the creation of clear, comprehensive campaign briefs that detail objectives, targeting, messaging, and channel mix, ensuring full strategic alignment with PMM, Content, Brand, and Revenue teams. You synthesize feedback and make recommendations to refine strategy when data or stakeholder input suggests adjustments. Pipeline Accountability & Resiliency Own campaign performance management against funnel targets (leads, MQLs, IOs). When programs underperform, you proactively identify new tactics, iterate on existing ones, and champion a resilient, test-and-learn mindset to ensure we hit our goals. You take ownership of outcomes and adjust course as needed. Data Analysis & Iteration Rigorously measure campaign performance, communicate results to key stakeholders, and derive actionable insights that inform future optimization and budget allocation decisions. You build the measurement infrastructure for your campaigns and use data to make trade-off decisions. Stakeholder Activation & Revenue Alignment Act as the primary operational contact for Sales and SDR teams for your assigned campaigns. You ensure Sales teams are enabled with content and context, and you monitor adherence to internal SLAs and lead routing best practices to maximize the conversion and progression of your campaign-generated opportunities. You develop strong partnerships with Revenue leadership and provide them with the visibility and support they need to execute. Function Contribution Participate in team planning and process refinement. Share learnings and best practices with peers; contribute to how the team evolves its playbooks and standards. You build expertise in a particular domain (channel, audience, motion, or campaign type) and become a go-to resource for the team on that topic. Who You Are Execution Driver & Process Adherent 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment, with a demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs. You take ownership of delivery and hold yourself and teams accountable to commitments. Highly Collaborative Orchestrator A natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals. You communicate with clarity and conviction, earn trust quickly, and navigate competing priorities with diplomacy. Analytical & Resilient You are comfortable working with marketing metrics to measure campaigns and possess a resilient mindset, focused on iterating quickly based on data. You see setbacks as learning opportunities and adjust tactics without losing momentum. Autonomous Operator You exercise good judgment within your campaign scope, making decisions without requiring constant direction. You know when to elevate and when to solve problems independently. You balance speed with rigor. Growth Mindset You embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement. You stay curious about new channels, tactics, and approaches and are willing to experiment. Exceptional Communicator Excellent written and verbal communication skills, capable of presenting complex information clearly and driving alignment. You document your work, share insights proactively, and help others understand both the "what" and the "why" behind campaign decisions. What You’ll Bring Track record of owning multiple campaigns or programs from planning through optimization Comfort with marketing technology, analytics platforms, and data-driven decision-making Experience with cross-functional project management and stakeholder coordination Ability to manage ambiguity and work effectively amid competing priorities Organized, detail-oriented approach to execution and documentation The base wage range for this position based in our New York City Office is targeted at $109,000.00 to $136,000.00 per year. #Hybrid #LI-DW1 Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks . Diversity At Justworks Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers. We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at View email address on click.appcast.io . Your comfort and success matter to us, and we're here to ensure an inclusive experience. Just Be You We’re committed to building a culture where everyone feels welcome, supported, and empowered to thrive. We believe that a wide range of perspectives, experiences, and identities strengthens our team and helps us create the kind of workplace—and world—we want to see. We believe that in order to gather accurate demographic information we need to move beyond traditional questions about gender, race and ethnicity, and sexual orientation in favor of more inclusive and open-ended approaches. Of course, thinking around these areas is ever-evolving so, wherever applicable please feel free to select "I prefer to self-describe" and then elaborate so we can use your feedback to inform survey selections in the future. Participation in this survey is completely optional. Any responses you choose to share will not be associated with your application and will not in any way be used in any hiring decision. We are collecting this information to deepen our understanding of our candidate pool and to continue to foster a welcoming and equitable hiring experience for all. At Justworks, we are building an open, inclusive, and collaborative culture that values each person’s unique potential. We strive to help every Justworker grow with confidence in the collective service of our company, our community, and our customers. We know that creating a truly inclusive workplace where everyone thrives is an ongoing journey—one that requires consistency, accountability, and shared commitment. We’re proud of the company we’re building together, one great Justworker at a time. #J-18808-Ljbffr