Director of Product Marketing and Strategy

Injala builds AI-powered technology for the insurance and risk management industry. We help brokers, carriers, contractors, owners, and enterprise risk teams manage complex insurance, compliance, and risk workflows with greater efficiency and visibility. We solve meaningful operational problems for some of the industry's largest and most sophisticated organizations. Our business is rooted in construction risk today, with opportunities to expand into adjacent insurance and risk markets. The Role We are looking for a Director of Product Marketing & Strategy to work directly with the CEO and Product organization to shape product strategy and define how Injala brings its platform to market. You will sit at the intersection of Product, Sales, Marketing, and Customer Strategy. You will use market intelligence, customer insight, competitive understanding, and commercial judgment to help Injala make better product decisions and build deliberate strategies for how we position, compete, and win. This role requires someone who thinks strategically and operates hands-on. You should be equally comfortable analyzing a market, challenging a product strategy, interviewing customers, writing positioning, preparing for an analyst briefing, building a sales narrative, or helping the team develop a strategy to win an important deal. What You Will Do Partner with the CEO and Product leadership to shape product and portfolio strategy Bring customer, market, competitive, and commercial intelligence into product decisions Evaluate market opportunities, buyer needs, use cases, emerging technologies, and areas of expansion Define the business problem, target customer, value proposition, differentiation, and commercialization strategy for new products and capabilities Challenge assumptions and keep product decisions grounded in customer needs and competitive realities Identify where Injala can create meaningful, sustainable differentiation Define and refine Injala's company, platform, solution, and market positioning Build a clear, consistent narrative around the problems we solve and the business outcomes we create Develop messaging frameworks for different buyers, markets, and use cases Set messaging guardrails and drive consistency across sales, product, marketing, web, demos, and customer materials Strengthen Injala's market presence through thought leadership, industry content, and executive messaging Build a deep understanding of our markets, including customer needs, buying behavior, competitive dynamics, and changes across the insurance and risk ecosystem Identify priority segments, buyer groups, and use cases where focused effort will materially improve our ability to win Track competitors, substitutes, and new entrants, and identify their vulnerabilities Turn intelligence into clear recommendations for Product, Sales, Marketing, and executive leadership Help Injala anticipate market changes early Go-to-Market & Launch Develop go-to-market strategies for new products, major capabilities, and new customer segments Translate sophisticated capabilities and workflows into clear customer value Define ideal customer profiles, buyer personas, use cases, buying triggers, and value propositions Build a repeatable commercialization process so products launch commercially ready Own launch plans, success measures, and feedback mechanisms Customer Insight & Win/Loss Interview customers, prospects, partners, and market experts to understand pain points, priorities, buying behavior, and unmet needs Build structured feedback loops that inform Product, Sales, and executive decisions Lead win/loss analysis to understand why we win, lose, or stall Back strategic recommendations with strong quantitative and qualitative evidence Analyst Relations & Market Influence Build relationships with industry analysts, research firms, associations, and influencers who shape enterprise buying decisions Develop an analyst relations strategy and identify the Gartner, Forrester, and other research categories where Injala should build visibility Coordinate briefings, demos, inquiries, submissions, and customer references Understand analyst evaluation criteria and work cross-functionally to close gaps in product, proof, market presence, or messaging Build the proof points (customer outcomes, references, traction, and differentiated capabilities) that establish market credibility Extend Injala's influence through research, partnerships, conferences, and industry associations Sales Enablement & Win Strategy Build and maintain pitch decks, sales narratives, solution briefs, battlecards, case studies, demo narratives, and objection-handling materials Help Sales lead with business problems, outcomes, and differentiation Partner with Sales on strategically important opportunities to understand the account, buyer priorities, competition, decision criteria, and obstacles before critical meetings Develop account-specific value narratives, competitive strategies, executive messaging, and proof points for major deals Ask what would need to be true for Injala to win, and help organize the company around creating those conditions Build repeatable approaches that systematically improve our win rate Partner with Demand Generation on aligned campaigns and messaging, and with Customer Success on customer outcomes, references, and stories Executive Partnership Work directly with the CEO and executive team on product strategy, positioning, and major commercial initiatives Bring an independent, well-supported point of view and challenge assumptions when the evidence points elsewhere Translate company and product strategy into narratives the whole organization can communicate consistently What You Bring Required 8+ years in product marketing, product strategy, go-to-market strategy, or related B2B technology roles Experience with complex B2B SaaS, enterprise software, or workflow technology sold to sophisticated enterprise buyers A track record of developing positioning, messaging, go-to-market plans, and successful product launches Strong analytical ability and experience turning market and customer intelligence into actionable recommendations Strong commercial judgment and a clear understanding of how enterprise technology is evaluated, purchased, and sold Ability to quickly understand complicated workflows, industries, and customer problems, and translate technical capabilities into business value Exceptional writing, communication, and storytelling skills Strong customer interviewing, competitive research, and market analysis skills Experience working closely with Product, Sales, Marketing, Customer Success, and executive leadership Comfort operating at both strategic and tactical levels, and a willingness to personally do the work Intellectual curiosity and the confidence to challenge assumptions with evidence Nice to Have Experience in insurance, insurtech, construction technology, risk management, fintech, or another workflow-intensive B2B industry Experience working with Gartner, Forrester, or other analyst firms, including evaluations and executive briefings Experience marketing to multiple enterprise buyer types and stakeholder groups Experience with channel partners, brokers, agencies, or consultants Experience commercializing multiple products within a broader platform Ability to communicate AI capabilities credibly and practically to business buyers What Success Looks Like in Year One A clear, consistent company and platform narrative Strong positioning and differentiation across our major solutions and markets Defined buyer and market strategies for priority segments A repeatable commercialization and launch process A significantly stronger competitive intelligence capability A structured customer and market feedback loop into Product and executive leadership A deliberate analyst relations strategy and stronger credibility with analysts, customers, and partners A comprehensive sales enablement foundation and a repeatable approach to win strategy for major opportunities Greater alignment across Product, Sales, Marketing, and Customer teams Sales teams that communicate Injala's value clearly and competitively without relying on a few executives or subject-matter experts Most importantly, you will help Injala become more deliberate about what we build, how we position it, where we compete, and how we win. Why Join Us Shape both product and market strategy, working directly with the CEO and executive leadership Influence how an established, growing insurance technology company competes and expands Work across Product, Sales, Marketing, customers, analysts, and strategic partners Own both the strategy and the execution Make a material impact on the next stage of Injala's growth Competitive salary, incentive compensation, equity opportunities, and comprehensive benefits #J-18808-Ljbffr