Senior Insights Analyst

SENIOR INSIGHTS ANALYST

ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD from market strategy to in-market reality for todays fastest-growing consumer packaged goods (CPG) manufacturers. Over the years weve built a strong reputation as a trusted partner and valuable resource to a broad range of companies from Fortune 500 to Private Equity in categories that include health & wellness food & beverage home and hardlines. We revel in the opportunity to guide our clients on their path forward building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience unparalleled omnichannel expertise and industry relationships to drive performance in todays dynamic omnichannel marketplace.

At MPG we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic real-world market approaches built on the strong consumer category and marketplace insights needed to create sustainable profitable brand growth.

Position Overview

The Senior Insights Analyst serves as the lead analytical partner for two strategic retailers responsible for transforming complex data into clear actionable insights that drive category growth and strengthen retailer relationships.

This role goes beyond reporting to deliver strategic storytelling proactive identification of opportunities and elevated category leadership. The Senior Analyst integrates multiple data sources including Circana (Syndicated and Retailer Portals) NielsenIQ (Retail Panel) Mintel and Numerator Promo Intel to develop holistic views of performance shopper behavior and category dynamics.

The Senior Analyst is expected to operate with a high degree of autonomy influence sales strategy and elevate both internal and client-facing analytical capabilities.

Key Responsibilities

• Advanced Analytics & Insight Leadership
  • Lead end-to-end analytics across assigned retailers synthesizing Circana NielsenIQ (Retail & Panel) retailer POS Mintel
  • Numerator Promo Intel and other data sources into cohesive insights.
  • Translate data into clear so what implications and strategic recommendations that drive decisions.
  • Identify category trends fair share gaps whitespace opportunities and competitive dynamics.
  • Integrate shopper insights (panel) with retail performance to inform assortment pricing and promotional strategies.
• Reporting Excellence & Data Integration
  • Own and enhance weekly monthly and ad hoc reporting (POS distribution share item performance promotional analysis).
  • Develop scalable reporting tools dashboards and templates (Excel and PowerBI where applicable).
  • Ensure data consistency KPI alignment and accuracy across all deliverables.
  • Streamline reporting processes to reduce manual effort and improve output quality.
• Category Storytelling & Strategic Selling
  • Develop and deliver compelling category stories and retailer-ready narratives tailored to assigned retailers.
  • Support key sales business moments including preparing and presenting:
    • Line reviews
    • Joint Business Planning (JBP)
    • Innovation launches
    • Strategic sales presentations and business reviews
    • Provide fact-based recommendations across the 4Ps (price promotion assortment placement).
• Retailer & Client Partnership
  • Act as a trusted analytical advisor to internal sales teams and external clients.
  • Bring a category-first perspective to retailer conversations and planning sessions.
  • Anticipate business needs and proactively deliver insights that shape strategy.
• Process Leadership & Team Support
  • Establish best practices for reporting insight development and storytelling.
  • Identify opportunities to better leverage syndicated and retailer data investments.
  • Provide guidance and day-to-day direction to offshore analytical support including delegating recurring reporting tasks and reviewing outputs for accuracy and consistency.
  • Offer ongoing feedback and coaching to support quality execution and development.
  • Develop and maintain templates documentation and workflows to improve efficiency and consistency across deliverables.
  • Drive continuous improvement in analytical rigor tools and processes.

Required Experience and Education

• Bachelors degree required.
• 57 years of experience in Sales Analytics Category Management or CPG insights.
• Deep expertise in Circana (IRI) and NielsenIQ including retailer-specific portals (HEB) syndicated retail data Panel and Numerator Promo Intel. Proficiency in Mintel a plus.
• Advanced proficiency in Microsoft Excel PowerPoint and PowerBI to design and build analyses from raw data generate insights and deliver clear compelling sales storytelling.
• Familiarity with AI tools (e.g. ChatGPT Claude NotebookLM) and ability to apply them to improve analytical efficiency and insight generation is a plus
• Strong analytical and storytelling skills with high attention to detail.
• Confident presenter with the ability to communicate insights clearly to teams clients and retailers.
• Comfortable supporting retailer-facing conversations including line reviews and JBPs.
• Ability to translate complex data into clear actionable insights and recommendations.
• Experience integrating multiple data sources into cohesive analysis.
• Strong organizational skills with the ability to manage multiple priorities independently in a fast-paced sales environment.

What Winning Looks Like

• Delivers clear commercially relevant insights and opportunities that drive growth at retail
• Builds trust as a reliable analytical partner and advisor with retailers clients and sales teams
• Improves processes and maximizes client value from data and tools
• Proactively identifies gaps and develops solutions

Compensation

The expected base salary range for this position is $75000 - $11000 annually depending on experience skills and addition to base salary this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits including medical dental vision STD/LTD paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary bonuses and 401K. In addition to paid holidays we reward an employees extra efforts through unlimited paid time off.

Equity and Inclusion

We are committed to ensuring that Diversity Equity Inclusion and Belonging (DEIB) is a part of our DNA. We embrace the beauty in all of the unique qualities of our employees communities and clients. MPGs DEIB efforts empower us to collectively reach our full potential by fueling innovation connection and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. We believe that by leveraging the unique perspectives and experiences of our employees MPG can unlock more comprehensive innovative and long-standing results for both our client and retailer partners. We will always strive for improvement and thus we have made intentional commitments to further champion DEIB. The foundation of our pledge starts with our promise to each other our clients and the community.

Equal Opportunity & Accommodation

It is MPGs practice to provide and promote equal opportunity in employment compensation and other terms and conditions of employment without discrimination because of race color creed religion national origin ancestry citizenship status sex or gender gender identity or gender expression (including transgender status) sexual orientation marital status military service and veteran status physical or mental disability family medical history genetic information or other protected medical condition political affiliation or any other characteristic protected by and in accordance with applicable laws. We are dedicated to creating an accessible and inclusive application and selection process. Should you require accommodation during the recruitment or hiring process please contact our Talent Acquisition team at and we will work with you to meet your accessibility needs.

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Required Experience:

Senior IC