Chief Marketing Officer
Jobleads-US
- # Chief Marketing OfficerApplylocations: RSC-Knoxvilletime type: Full timeposted on: Posted 5 Days Agojob requisition id: JR101024**Job Type**Full time*PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the* *Ale Trail**). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our**Urban Wilderness**. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.* ***Our Company:** PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe Brand, Sport DOG Brand, Invisible Fence Brand, Kurgo and Premier Pet. Pet Safe Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.***Summary of Position:***The Chief Marketing Officer (CMO) is an executive leadership role responsible for setting and executing the marketing vision and strategy. Reporting directly to the CEO, the CMO serves as the chief brand architect and growth catalyst — owning the strategies that drive brand equity, consumer engagement, and commercial results at scale. This leader provides executive oversight across four key functions: 1) Brand & Communications, 2) Creative Services, 3) Digital and 4) Marketing Insights & Analytics. The CMO serves as a critical member of the Executive Growth Team (EGT), partnering cross-functionally to integrate marketing into every dimension of the business strategy.***Responsibilities:****Strategy & Enterprise Leadership*** Serve as the senior marketing voice on the Executive Growth Team, providing data-informed recommendations on brand investment, market positioning, consumer trends, and competitive landscape.* Lead, develop, and inspire a high-performing, multi-disciplinary marketing organization, fostering a culture of creativity, accountability, and continuous improvement.* Own the annual marketing budget, allocating resources with a focus on ROI, efficiency, and strategic impact.* Build and maintain strong relationships with external agency partners, vendors, and industry stakeholders to amplify the company’s marketing capabilities.**Brand & Communications*** Oversee brand strategy ensuring distinct yet cohesive positioning and messaging that drives competitive differentiation.* Provide executive leadership and direction on PR, internal/external communications, and social media strategy.* Serve as the ultimate steward of brand equity - owning visual identity systems, tone of voice, and brand architecture across all consumer and trade expressions.* Lead the development of national and multi-brand campaigns, media strategy, and brand storytelling that build awareness, emotional connection, and loyalty with pet parents.* Own the brand narratives and reasons to believe across the portfolio — ensuring messaging is rooted in clear, differentiated points of view that resonate across channels, audiences, and retail environments.**Creative Services*** Ensure the development of compelling, on-brand creative content and assets across all brands and all channels.* Champion a portfolio-wide creative vision that differentiates PetSafe Brands in the marketplace and resonates with diverse target audiences across product categories.* Establish and uphold creative standards and brand guidelines that enable consistency at scale while allowing for brand-level differentiation within the portfolio.**Digital & eCommerce Marketing*** Provide executive oversight of digital marketing strategy, including performance media, paid social, SEO/SEM, and eCommerce content, ensuring brand integrity across all digital touchpoints.* Partner closely with the commercial teams to ensure brand campaigns, creative assets, and messaging are effectively translated into retailer-specific activations across Amazon, PetSmart, Chewy, Walmart, and direct-to-consumer channels.* Serve as the brand authority in joint planning with commercial teams, ensuring executional efforts at retail and online are grounded in consistent brand identity, narrative, and reason to believe across all brands.**Insights, Analytics & Performance*** Champion a data-driven marketing culture — establishing enterprise-wide KPIs and performance dashboards that translate consumer and market insights into actionable strategy.* Define and monitor key marketing performance metrics across all brands; leverage data to optimize spend, sharpen targeting, and improve campaign results continuously.* Own consumer research and market intelligence capabilities, ensuring the organization maintains a deep, current understanding of pet parent needs, competitive dynamics, and category trends.**Qualifications:*** 15+ years of progressive marketing experience, with at least 5–7 years in a senior executive leadership role (VP or above) with P&L or enterprise budget responsibility.* Demonstrated success leading brand strategy, integrated marketing, and portfolio management in a consumer products environment; experience in the pet industry, adjacent specialty retail, or multi-brand consumer goods strongly preferred.* Proven ability to build, lead, and develop high-performing, multi-disciplinary marketing organizations across brand, creative, digital, and insights functions.* Track record of driving measurable brand equity growth and commercial results at scale, including new market entry, product launch, and retail partnership strategies.* Deep expertise in digital marketing, eCommerce, performance media, and the evolving retail media landscape (Amazon, PetSmart, Chewy, Walmart, DTC).* Strong executive presence with the ability to influence at all levels of the organization, including Board-level communication.* Proven experience managing and optimizing agency ecosystems, external creative partners, and media buying relationships.* Exceptional ability to leverage consumer research, market intelligence, and data analytics to inform and refine strategy.* Bachelor’s degree required; MBA or advanced degree strongly preferred.**Accountabilities:*** Brand equity scores by brand* Creative performance (CTR, ROAS, engagement rate)* Consumer engagement & retention metrics* Campaign effectiveness and media efficiency* eCommerce content quality and conversion contribution* Marketing budget stewardship and ROI**Relationships:*** Reports to: Chief Executive Officer (CEO)#LI-TS1**BENEFITS:**Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
- J-18808-Ljbffr Jobleads-US
Vacancy posted 5 days ago
Similar jobs that could be interesting for youBased on the Chief Marketing Officer in Knoxville, TN vacancy
- ## Chief Marketing OfficerApplylocations: RSC-Knoxvilletime type: Full timeposted on: Posted 5 Days Agojob requisition id: JR101024**Job Type... ..., resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we...SuggestedFull timeSummer workWork at officeNight shift
Kurgo
Knoxville, TN3 days ago - ...PetSafe Brands is seeking a Chief Marketing Officer to lead the marketing vision and strategy for a multi-brand portfolio including Kurgo. You will report to the CEO and drive brand equity, consumer engagement, and commercial results at scale from Knoxville, TN. You...Suggested
- ...Mobile Independent Market Development Manager Generac Power Systems, is seeking a Mobile Independent Market Development Manager to... ...audiences. Effective presentation skills Proficient in Microsoft Office Suite Physical demands: While performing the duties of this...SuggestedWork at office
- ...Director Of Brand Marketing The director of brand marketing serves in a leadership position within the UT System Division of Communications and Marketing and plays a key role in advancing the mission and statewide impact of the University of Tennessee through strategic...SuggestedFreelance
- ...expertise. Champion team processes and stay current on search marketing trends, platform updates, and emerging best practices. What you... ...environment rooted in supporting one another. Dog-friendly offices Flexible PTO Generous parental leave for primary and non-primary...SuggestedLocal areaRemote workRelocation packageLong distanceFlexible hoursNight shift
- ...Email Marketing Manager The Email Marketing Associate is an integral part of the Email Marketing team. The Email Marketing Associate... ...Location Any of the core markets We have an in-office work style, with most team members working in the office from Monday...Full timeTemporary workWork at officeLocal areaRemote workFlexible hours
INHABIT
Knoxville, TN15 hours ago - ...Director of Libraries Marketing & Communications The Director of Libraries Marketing & Communications provides vision and strategic... ...allocation. This position represents the Libraries to UTK's Office of Communications and Marketing, UTK Creative Communications, and...Full timeWork at officeLocal areaWork visa
- ...Marketing Manager (Channel Relationship) About Inhabit Inhabit is a global PropTech software company serving over 5 million units... ...~ Salaried, Exempt, Full-Time Location ~ We have an in-office work style, with most team members working in the office from Monday...Full timeTemporary workWork at officeLocal areaRemote workFlexible hours
- Start Date: ASAP Reports to: Sr. Marketing Manager Based in Knoxville, TN (In-office role) Full-Time Position We’re looking for a Marketing Manager to join our Marketing Department at Loch & Key Productions, with a primary focus on supporting & managing the day-to-day marketing...Full timeWork at officeImmediate startWeekend work
- Job Title Complete a 4-12 week program (internal 4-6, external 8-12) in preparation of being assigned a department manager position. Travel within the division to train and provide relief. Create an outstanding customer experience through exceptional service. Establish...Seasonal workLocal area
- ...Zoo Knoxville is seeking a highly experienced Vice President of Marketing, Events, Sales and Communications to lead branding, attendance growth, earned revenue, and stakeholder engagement. This senior executive will shape long‑range strategies, set KPIs, and align marketing...
- # POSITION SUMMARY: The primary focus of the Market Manager role is to drive revenue, increase profit before taxes within their branch... ...Leadership: Leads by example by ensuring that the Branch Manager's office and other assigned branches in the market are consistently...TraineeshipWork at officeLocal area
- ...CNO needs to have inpatient BH exp multiple years of it, Nursing Leadership exp and pref to have start up exp if possible. Chief Nursing Officer (CNO) Behavioral Health Knoxville, Tennessee Full Time This is onsite Mon-Fri with On Call Sets the vision for...Full time
Veracity
Knoxville, TN1 day ago - ...Vice President of Marketing, Events, Sales and Communications JobID: 633 Position Type: Marketing Date Posted: 7/31/2026 Job Title... ...a team. Excellent computer skills including all Microsoft Office programs especially Word, Excel, PowerPoint, and Outlook software...Full timeSeasonal workWork at officeRemote workAfternoon shift2 days per week3 days per week
Zoo Knoxville
Knoxville, TN15 hours ago $53.5k - $104.3k
ABOUT THE JOB: Don't see an opening that quite fits what you're looking for? We are always looking for talent to fill our current and future openings. While we may not have your ideal fit or location posted at the moment, we'd love to get to know you better. Upload...Temporary workRemote workWillScot
Knoxville, TN2 days ago- ...high-impact role at the intersection of media strategy, data science, and creative execution. You will report directly to the Chief Marketing Officer and maintain weekly engagement with the Chief Digital Officer, Chief Financial Officer, and Chief Analytics Officer. You...Seasonal work
- ...channel mix, content strategy, community management, influencer marketing, paid media, and more Oversee execution of omnichannel... ...environment rooted in supporting one another. ~ Dog-friendly offices ~ Flexible PTO ~ Generous parental leave for primary and non...Remote workRelocation packageLong distanceFlexible hoursNight shift
Tombras
Knoxville, TN4 days ago - ...at Job Description The Vice President of Marketing for the Residential and Vacation Rental Divisions is responsible... ...Exempt (not overtime eligible) Location ~ We have an in office work style, with most team members working in the office from...Full timeTemporary workWork at officeLocal areaRemote workFlexible hours
INHABIT
Knoxville, TN3 days ago - ...Chief Academic Officer (CAO), Academic Affairs About the Company Well-regarded medical school Industry Hospital & Health Care Type Educational Institution Founded 1991 Employees 501-1000 About the Role The Company is seeking a Dean and...
- ...Chief People, Culture & Equity Officer About the Company Independent organization focusing on science-based advocacy initiatives Industry Renewables & Environment Type Non Profit Founded 1969 Employees 201-500 Categories Non Profit Renewables...
$1,000 - $5,000 per month
Are you an entrepreneur at heart, frustrated by the income caps and bureaucracy of a traditional career? Are you looking for a challenge where your ability to connect with people is directly tied to an uncapped, 6-figure+ earning potential? S.H.A.R.E. Community Development...Remote jobFull timeShare Community Development Corp Scdc Houston
Knoxville, TN15 hours ago- ...referral-to-admission process. Educate community, referral sources and physicians on our hospital programs and services. Utilize market analysis to identify new opportunities. Responds to and overcomes admission barriers and follows-up on admissions variables....Full timePart timeFlexible hours
Aya Healthcare
Knoxville, TN3 days ago - ...that drive brand awareness, consumer engagement, and long-term business growth. This individual will develop and execute integrated marketing strategies across multiple channels while partnering with cross-functional teams to ensure successful campaign execution,...Seasonal workMonday to Friday
- Knoxville, United States As an Entry Level Marketing Manager, you will be responsible for implementing a marketing strategy that raises brand recognition and promotes our campaigns. Although training will be offered, prior leadership experience is preferred to flourish...Full timeWeekend work
$16 - $20 per hour
...Marketing Liaison Are you creative, outgoing, and passionate about connecting with your community? Our State Farm agency is looking... ...community-focused work environment Variety in your day with both office and community-based responsibilities Chance to build...Hourly payPart timeFor contractorsWork at officeLocal areaMonday to FridayFlexible hoursWeekend workAfternoon shiftMansour Hasan - State Farm Agent
Knoxville, TN1 day ago$18 - $30 per hour
...growing home improvement company is seeking P art-time Retail Marketers . Candidates should possess excellent verbal communication... ...scheduled shifts in retail stores and generate leads for the local office through ongoing interaction with potential customers....Weekly payFull timePart timeWork at officeLocal areaImmediate startFlexible hoursShift workWeekend workLeafHome
Knoxville, TN4 days ago$18 per hour
...we’re expanding nationwide and looking for top talent to join us. Job Summary: The Event Marketer will attend pre-scheduled events and generate leads for the local office through ongoing interactions with potential customers. Assigned to work trade shows/events/...Hourly payWeekly payPart timeWork at officeLocal areaFlexible hoursWeekend workLeafHome
Knoxville, TN4 days ago$20 - $25 per hour
Hourly pay plus weekly bonuses and uncapped commission! No experience needed - Full Time hours! Most canvassing opportunities are 100% commission, but not here at Erie Home. We offer a base hourly, plus unlimited earning potential where your effort directly reflects...Hourly payWeekly payExtra incomeFull timePart timeFor contractorsImmediate startErie Home
Knoxville, TN15 hours ago- ...Vice President, Sales & Marketing About the Company Fast-growing established manufacturer of nonwoven and engineered materials serving diverse markets. Industry Textiles Type Privately Held About the Role The Company is in search of a Vice President...
$130k - $160k
...Chief Nursing Officer (CNO) Behavioral Health Tap Healthcare Solutions is seeking an experienced and visionary Chief Nursing Officer (CNO) Behavioral Health to lead nursing operations for a behavioral health organization in Knoxville, Tennessee. This executive leadership...
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Chief Marketing Officer. Be the first to apply!
Related searches
- director growth marketing Knoxville, TN
- chief marketing officer Knoxville, TN
- director channel marketing Knoxville, TN
- senior marketing account manager Knoxville, TN
- director content marketing Knoxville, TN
- director of marketing and business development Knoxville, TN
- remote marketing manager Knoxville, TN
- national marketing manager Knoxville, TN
- local marketing manager Knoxville, TN
- web marketing manager Knoxville, TN