Executive Vice President, Analytics

Executive Vice President, Analytics

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

The EVP, Global Head of Data & Analytics Transformation pioneers client growth through an audience-obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement to supercharge marketing performance outcomes. They combine a creative, storytelling, and discovery disposition with performance, martech, and data levers that unlock meaningful marketing experiences at scale. Armed with automotive experience, they seamlessly navigate the nuances of tierless marketing tactics to enhance automotive marketing return on investment gains. From identifying untapped audiences via marketing science to championing performance in the minutiae of placements, platforms, and partners to building a data strategy grounded in accuracy, speed, and incremental value, this candidate's team will blur traditional agency siloes and unlock a 1+1 = 3 effect to Stellantis' business.

This candidate will take lead in the end-to-end marketing workflow with a special focus on campaign measurement (media, web, creative, and audience analytics), nurture an indispensability with senior clients, and increase collaboration potential with external agency, consultant, and vendor partners alike. Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be paired with expertise in numbers, methodologies, and technology platforms. The ideal candidate does not need to be able to answer every question that comes their way but should be able to harness their 'consultant's acumen' to identify solutions, POVs, and pathways towards concrete solutions.

As a leader of people leaders, this candidate will also be responsible for mentoring and coaching of team members – impartation of knowledge, debriefing for areas of improvement and finding opportunities to stretch team members for growth. They will also be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in above and beyond salaries and titles.

Ideal Candidate Superpowers:

• Insatiable curiosity – desire to explore the unknown for the sake of uncovering 'amazing'
• Analytical horsepower – chops to translate numbers into meaningful intelligence
• Clear communicator – proficiency to take any concept and ELIF (Explain like I'm five)
• Bold Solutioner – value creator despite ambiguous, complex, undefined contexts
• Relationship hub – natural connector and ability to use network to drive collaboration

Qualifications:

• 20+ years experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), martech - auto client + global experience
• Demonstrated leadership exerting influence from a product, process, and people POV
• Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing
• Success in building 360-degree relationships with partners, peers and direct reports
• Experience and disposition for driving organic and new business revenue growth
• Center of gravity in Paid Media, adjacencies into Creative / Influencer / Content spaces

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.