Creative Director

Creative Director

The Creative Director is the visual and conceptual voice of Stord. Reporting directly to the VP of Marketing, you will set the creative vision for how Stord looks, sounds, and feels across every channel, and lead the studio that brings it to life.

This role is for a hands-on creative leader who moves comfortably between big ideas and finished work. You have strong opinions about what great creative looks like, a portfolio that proves it, and the leadership skills to inspire a studio team and manage agency and freelance partners. You know that creative and performance work together, and you build campaigns that prove it for DTC founders, ecommerce leaders, and the broader commerce ecosystem.

You will partner closely with Product Marketing, Demand Generation, Content, and Sales to make sure Stord's creative is consistent, differentiated, and commercially effective at every touchpoint.

What You'll Do

Creative Vision & Brand Identity

• Own Stord's creative vision, visual identity, and brand expression, keeping them consistent and distinctive across all channels and audiences
• Turn Stord's positioning into a clear visual language, voice, and point of view that resonates with mid-market DTC founders and ecommerce operators
• Act as the creative steward of the brand: set standards, educate the organization, and push for quality at every touchpoint
• Partner with Product Marketing so creative ladders up to GTM messaging and positioning

Creative Studio Leadership

• Lead, coach, and develop the in-house studio of designers, creatives, and content producers
• Set creative direction and review work across campaigns, sales collateral, web, events, and product marketing assets
• Build efficient creative processes (briefing, intake, review, and approvals) so the studio delivers high-quality work at the pace of a high-growth company
• Manage agency and freelance relationships to scale output when needed

Campaigns & Content Creative

• Develop big ideas and integrated campaign concepts that bring the brand to life across digital, video, social, events, and owned media
• Direct the creative for thought leadership, video, and editorial content that earns attention and builds brand affinity with DTC founders and ecommerce leaders
• Partner with Demand Generation and Sales to create work that drives pipeline, and use performance data to sharpen it
• Make sure all creative reinforces Stord's position as the default operating system for modern commerce

Brand Experience & Visibility

• Guide creative for major company moments, including product launches, partnerships, and executive announcements
• Support executive visibility and PR efforts with strong creative storytelling and polished visual assets
• Collaborate with Communications and Content on a consistent narrative across press, social, and owned channels

What You'll Need

• 10+ years of progressive creative or marketing experience, with at least 4 years in a Creative Director or equivalent creative leadership role, ideally in VC-backed, high-growth B2B SaaS or tech-enabled services
• A strong portfolio showing concept-to-execution work across brand, digital, video, campaigns, and sales or product marketing assets
• Proven experience building or scaling a creative function from an early or underdeveloped state
• Deep fluency across creative direction, brand identity, design, and storytelling, with the judgment to operate at the strategic level without losing touch with craft
• Experience leading and developing in-house creative or studio teams, and the ability to attract, retain, and inspire A-players
• Experience managing agencies, freelancers, and production partners
• Comfort working as a player-coach: you set direction and hold a high bar, and you roll up your sleeves when the moment calls for it
• Superior storytelling, presentation skills, and executive presence, with the ability to defend creative decisions and represent the brand with conviction

Leadership Competencies

• Creative Vision: Turns complex positioning into simple, memorable ideas and visual systems that connect to commercial outcomes
• Builder's DNA: Thrives in ambiguity; builds the processes, standards, and teams where none existed
• Creative Rigor: Holds a high bar for quality while moving at the speed of a high-growth business; knows when to ship and when to push
• Cross-Functional Influence: Earns trust with Marketing, Sales, Product, and executive stakeholders; drives alignment without relying on authority
• Coaching & Talent Development: Gives clear, constructive feedback and grows creative talent at every level
• Customer Obsession: Uses voice-of-customer insight to inform creative decisions and keeps the DTC founder and ecommerce operator at the center of the work
• UX Ownership: Brings deep understanding and empathy for the user experience and owns translating it into exceptional, engaging design

Education & Experience

• 10+ years of creative or marketing experience, including 4+ years leading creative direction in a high-growth B2B environment
• Experience managing and scaling an in-house creative or brand studio
• Demonstrated ability to deliver integrated campaigns that drive measurable business results
• Bachelor's degree in design, communications, marketing, or a related field, or equivalent experience
• Bonus: prior experience in ecommerce SaaS, logistics, or commerce-adjacent technology

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