Marketing Coordinator

CAREERS AT GCX

GCX has been a provider of medical instruments and IT mounting solutions for the healthcare industry since 1971. A dedication to the healthcare industry has allowed our teams to develop a unique understanding of the interaction between medical devices, users, and healthcare environments. In collaboration with our partners and customers, we create products that are utilized in virtually all healthcare settings to provide secure positioning, mobility, and ergonomic access to medical devices and computer hardware. Overall, we are committed to developing tools and solutions to enable caregivers to deliver improved patient care.

POSITION SUMMARY:

You will be a key member of the GCX Marketing Team and work with various members of the GCX commercial team to support the development of marketing material for product launches, campaign strategy, and event planning and coordination. This role will contribute to strategic events planning and coordination, promotional campaign development, and support with virtual customer product demonstrations. The ideal candidate for this position is highly organized, motivated to grow within the organization, thrives in an environment of creativity and accountability, and can perform at a high level across a wide array of assignments. This role reports to the Marketing Communications Manager.

KEY RESPONSABILITIES:

• Create, edit, and approve marketing collateral, including print and digital assets: product sheets, presentations, website content, social media artwork, videos, and more
• Support planning and coordinating GCX's presence at industry events (i.e., tradeshows) and internal meetings, including logistics, booth preparation, pre- and post-event follow-up, and lead management
• Assist in the development and maintenance of marketing analytics dashboards
• Work collaboratively to manage lead funnel, website updates and layout, product pages, and ensure content and brand accuracy across all GCX channels
• Work closely with the product management team on cross-functional product development projects and support with creative assets
• Manage the advertising and promotion (AdProm) content approval process
• Contribute to the strategy and execution of social media content and engagement management
• Handling content calendars (social media, email, etc.) and assisting in the design and creation of visual content using tools such as Canva
• Support virtual product demonstrations for prospective customers

EXPIRENCE & QUALIFICATIONS:

• Requires a minimum bachelor's degree in business, marketing, or related field
• Requires 0-3 years of marketing experience (internships considered)
• Industry experience in biotech, pharma, med tech, or health tech/digital health IT is preferred
• Effective communicator with the ability to work cross-functionally
• Experience with HubSpot and WordPress is a plus
• Agile, creative thinker with the ability to flex between multiple projects, priorities, and deadlines
• Solid understanding of the Microsoft Office Suite (Outlook, PowerPoint, Excel, etc.) and design tools such as Canva or Adobe Creative Suite
• Ability to work proactively and be self-motivated
• Fast learning capabilities with the intent of working independently on tasks

ADDITIONAL DETAILS:

• Position Type: Full Time | Exempt
• Location: Franklin, MA (Hybrid)
• Salary: $55,000 - $65,000

BENEFITS:

GCX offers a terrific compensation package that includes a healthcare and dental plan; life, long-term disability, and accidental death insurance; a 401(k) plan; paid vacation and holidays; an educational assistance program; and fitness facilities in our California and Texas locations. We understand the importance of balancing your life between work and home, which is why we offer flexible scheduling.

EQUAL OPPORTUNITY:

GCX values and employs unique individuals of different ages, genders, ethnicities, physical and mental abilities, and lifestyles. We do not discriminate (or tolerate discrimination by our employees) against any applicant or employee based on age, gender, race, color, religion, national origin, disability, marital status, veteran status, sexual orientation, or any other characteristic protected under law.