Sr Consumer Insight Analyst

Sr Consumer Insight Analyst

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the company and retail partners. This role is a key leader supporting category and channel strategies, bringing forward compelling, insight-rich stories that influence decisions, inspire retailers, and deliver value to our consumers. This position is a customer and company leadership-facing insights partner, translating consumer, shopper, customer, and commercial performance data into clear, actionable recommendations.

Day to Day Role

• Operate as the shopper and category expert for the Business Unit (BU) and retailer partners by leveraging advanced analytics and deep consumer/category/shopper insight
• Continuously identify, synthesize, and interpret emerging consumer, category, and substrate trends
• Translate trends into forward-looking positive outcomes for brand strategy and innovation
• Stay current on trends in category, retail, channel, CPG, etc. to position the company as a thought leader and trusted advisor
• Develop visualizations and performance scorecards/reporting across channels and key retailers to monitor category and competitive performance to guide the organization towards recommendations and actions
• Support learning and development, leverage of data, insights and tools within the BU and sales organization
• Develop, maintain, and deliver accretive category selling decks that help support budget attainment, incremental revenue and new item placement plans that exceed category and competitive performance
• Identify and define specific strategic business objectives to improve sales, share growth and enhance profitability
• Analyze customer and channel performance to identify growth opportunities by SKU, risks or white space
• Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ensure drive of incremental category leading profitable growth
• Support customer planning, joint business plans, and customer line reviews as needed
• Support revenue growth management initiatives including pricing architecture and mix optimization
• Evaluate promotions and discounts to improve ROI and profitability to guide internal strategy guidance leveraging emerging category, shopper and market trends
• Leverage expert-level shelving knowledge to deliver best-in-class category shelving recommendations that enhance the shopper experience in store

Core Skills and Qualifications

• Bachelor's degree with an emphasis in business administration, marketing, or related field of study
• Progressive sales experience in the CPG industry with demonstrated experience in strategic insights/consumer insights roles with demonstrated results
• Demonstrated experience connecting disparate data points, synthesizing complex information into clear narratives, and delivering compelling, strategic storytelling that influenced executive-level decisions
• Experience and application of syndicated and panel tools (e.g., Nielsen, Circana, Numerator, Mintel, Kantar) and retailer/shopper data partners (e.g., 84.51°, dunnhumby)
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Power BI, and TPM tools
• Proven ability to cultivate, build and leverage relationships with both customers and internal decision-makers to accelerate business growth and build strategic, long-term partnerships
• Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams
• Demonstrated experience effectively presenting to an audience
• Advanced judgement and decision-making skills
• Highly organized with the ability to balance multiple projects simultaneously

Overview: Dart makes everyday products that give people the freedom to enjoy the food & drinks they love, wherever they are. From to-go containers and dinnerware to tamper-evident food packaging and even the red SOLO cup, Dart products have been keeping people on the go and having fun for 65 years. We're a family-owned, family-focused company of 12,000 employees united by a shared set of values and dedicated to providing exceptional customer service. Headquartered in Mason, MI, with 30 locations in three countries, we're proud of our ability to innovate, manufacture and lead the way with each new generation of quality products.

Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.