Director of Sales

Why work for Custom Alarm?

Take your revenue and solution leadership to new heights, where strategy meets craftsmanship. As Director of Sales, you’ll shape our go-to-market strategy, elevate solution design quality, and lead a people-first team that wins with integrity and delivers measurable results. At Custom Alarm, a core-values focused, growth-minded security solutions company, we’re seeking an experienced, customer-centric executive to accelerate pipeline, strengthen margins, and raise the bar on consultative selling and system design excellence. We create a supportive, inclusive workplace where every voice is heard and a mindset of continuous improvement guides our growth.

If you’re passionate about building high-performing teams, creating customer-centric solutions, and driving sustainable growth, we’d love to hear from you.

A Day in the Life at Custom Alarm

The Director of Sales is responsible for the daily activities of the Sales Department and providing support which promotes continued growth and achievement of the company’s overall sales objectives. Plans, organizes and implements sales programs. Lead by example and support the Core Values of the company through all interactions.

Reports to: Chief Operating Office (COO)

Hours: 7:00am – 5:00pm (can fluctuate as a salary position)

Location: Rochester, Minnesota

Company Size: 70 employees

Pay: $100,000 - $120,000 per year (bonus opportunities included) + opportunity for profit sharing (starting wage is determined based on a number of considerations including education, certifications, related experience, etc.)

The Main Responsibilities

Customer Growth & Strategy

• Drive new and existing customer growth through strategic sales initiatives, add-ons, upgrades, and takeovers.
• Monitor market trends to develop competitive offerings and long-term go-to-market plans.
• Build and maintain strong relationships with industry partners and professional networks.

Training & Team Development

• Lead, coach, and develop sales staff to achieve performance and revenue goals.
• Set KPIs and sales targets; conduct regular performance reviews and coaching.
• Coordinate hiring, onboarding, and ongoing training in partnership with HR and L&D.

Communication & Collaboration

• Foster cross-department collaboration to support customer satisfaction and issue resolution.
• Ensure effective use and compliance with internal sales systems.

Financial Oversight

• Partner with Finance and Leadership on budgets, forecasting, reporting, and margin management.
• Track sales performance metrics and review job profitability and revenue impact.

Product, Pricing & Marketing

• Oversee pricing, commissions, and policies; recommend improvements as needed.
• Collaborate with Marketing to support new product launches and initiatives.

Professional Development

• Participate in leadership meetings, industry events, and ongoing professional training.

This description should not be construed to contain every function that may be required to be performed by an associate in this position. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

***Full job description provided during interview process

REQUIREMENTS

What We Look For in a Candidate

Custom Alarm Core Values

• Do The Right Thing
• Positive Attitude
• Teamwork
• Lifetime Learner
• Customer Service

Education and Experience

• High School Diploma required, Bachelor’s degree in Business, Sales, or a related field preferred, or equivalent combination of education and experience
• Proven sale experience with a track record of achieving or exceeding goals
• Sales management experience strongly preferred

Additional Skills and Abilities

• Strong leadership and talent development
• Strategic, data-driven decision making with financial acumen
• Operational excellence with risk management focus
• Technology-savvy
• Proven sales and technical design leadership (NICET or PLT preferred)
• Customer-centric mindset with inclusive collaboration and strong communication
• Adaptability, resilience, and innovation-driven growth

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

Audio, visual, and verbal functions are vital aspects to performing this position. A majority of time is spent sitting, standing, and walking. Some lifting may be necessary. Weights of objects rarely exceed 25 pounds. Movements such as stooping and kneeling are sometimes required. Driving and traveling are required.

Working Conditions

• Requires working in all environmental conditions (both indoors and outdoors) with some exposure to dust, insulation, noise, and heat or cold (MN weather)
• After hours work, out-of-town trips, or overnights are sometimes necessary

Other Requirements

Regular and reliable attendance is required. Evening and weekend appointments for networking or marketing events to support the sales team and company are expected to attend as necessary. A person in this position must have a valid driver’s license and must be insured. Due to the security nature of our business, offers of employment are conditional upon passing a background check and pre-employment drug test.

SUMMARY

For the 10th consecutive year, Custom Alarm is proud to be recognized as one of the "Best Places to Work in Southeast MN," an honor we deeply value and strive to earn each year.

Benefits

In addition to a competitive salary, we provide medical, dental, and life insurance, a matching 401(k), and a range of additional perks to show our appreciation including:

• Flexibility
• Vacation/Sick Pay
• Holiday Pay + 2 Floater Holidays
• Volunteer Time Off (VTO)
• $200 Annual Wellness Benefit
• Employee Discount
• Profit Sharing
• Adjustable Stand-Up Desk
• Dress for Your Day/Business Casual
• Company Paid Social Events

What to Expect Next

Our employees enjoy the family-friendly, positive culture at Custom Alarm. We believe in doing the right thing, fostering a lifelong learning environment and delivering top-notch customer service while making sure we enjoy the process along the way.

APPLICATION DEADLINE

Monday, October 26, 2026

Disability/EOE/Veteran

Additional Postings available from Custom Alarm