Advertising Specialist

Our team members are the key to our company's success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: Job Description Seminole Classic Casino pioneered Indian gaming when it opened as the country's first large stakes bingo hall in 1979, eventually expanding with gaming machines and poker. The landmark casino is now home to over 1,000 state-of-the-art, newest-title slot machines and other local favorites such as Diamond Lottos, Fort Knox, Pirate's Loot. The gaming leader also offers 24/7 live table game action with games including Blackjack, Baccarat, Spanish 21, Three Card Poker and many more. Seminole Classic Casino also features the Hollywood Hall entertainment pavilion and the Stage Bar, a full-service bar that features live entertainment nightly. Patrons can enjoy the EATstreet dining area with food options such as Slice and Mojoe as well as a burger and wing joint named Flying Cow. Our Commitment to Service We don't have customers, we have Guests. Each visitor is our Guest, just as you have a Guest in your home. You take a certain level of pride when you have an invited Guest in your home. You should take the same pride with every Guest who visits one of our properties. Unparalleled Service isn't just a part of our mission statement at Seminole Gaming; it's a commitment to each and every one of our current and future Guests. Responsibilities Under the direction of the Advertising Manager, this position is responsible for assisting in the planning and implementation of various marketing efforts and initiatives such as, but not limited to, planning, printing, production and distribution of advertising and promotional materials at the property and public level. The Social Media/Advertising Specialist must follow brand standards and maintain communication with multiple vendors, agencies and internal departments as needed. Responsible for all aspects of property signage: planning, development and execution/installation, as well as maintaining budgetary accountability for signage. Coordinates creation, delivery and distribution for all direct mail and invitations, including special event invitations, tournament invitations and invitations for similar casino sponsored events. Coordinates production schedule for property's casino direct mail and email blasts. Works with creative agency to produce marketing and promotional materials and collateral such as, but not limited to, signage, mailers, digital screens, and email blasts. Assists in development and management of the media marketing run list, tracking sheets, and creative project lists. Assist media buying agency in the development of marketing related campaigns, including coordination of creative and trafficking of deliverables. Support and serve all departments to ensure timely development and delivery of creatives for interdepartmental requests. Schedule, manage and publish content while maintaining a consistent presence across all property digital channels: desktop sites, mobile sites, onsite digital LCD displays and signage. Responsible for creating and implementing all copy, art, lists, cost estimates, invoices and other materials through every stage of conceptualization and production. Proofread and review written text for errors and inconsistencies prior to final approval and publication. Coordinate radio production, as well as implementation and execution of photo shoots for digital and printed materials. Coordinate out of home advertising production and installation with contracted outdoor vendors. Draft press releases for media distribution alongside Public Relations agency to support monthly promotions, jackpots, and property entertainment. Obtain bids and initiate purchases in accordance with company policy. Work with Purchasing, Receiving and Warehouse on inventory and deliveries. Prepares purchase orders and requisitions for all goods and services purchased by the Advertising Department. Examines for accuracy and prepares for payment all vendor invoices received by the department. Maintain organization of all files and completed production jobs. Provide onsite presence for events, such as promotions, philanthropic/community efforts, celebrity appearances and more in support of content building and live social engagement. Responsible for building and curating content, as well as maintaining social platforms, including but not limited to Instagram, Facebook, LinkedIn, TikTok, and X, plus new/emerging platforms. Leads efforts of planning, development and implementation of social media strategies, content calendar, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience and trends. Conduct meetings with staff and/or team members to communicate and discuss potential content creation and areas of opportunity, upcoming events, etc. Support and serve as the liaison between all internal departments as it relates to social and digital media requests and efforts. Direct and coordinate the execution of photography and video production. Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures. Support Advertising Manager and other key marketing efforts and duties as assigned. Qualifications At least 3 years direct marketing, advertising and brand marketing experience, including implementation of digital, mobile and emerging campaigns. Bachelor's degree in hospitality, marketing, business administration, or the equivalent combination of education and experience. Experience with the Adobe Suite applications including Photoshop, Illustrator, and InDesign are not required but preferred. Proficient knowledge of Microsoft Office, such as Excel and Word is required. Ability to effectively communicate in written/verbal formats. Bilingual preferred - English/Spanish. Ability to adapt to the style and tonality of the current "voice" of consumer facing media. Ability to work well under deadlines and exercise a great deal of initiative, forward strategic thinking and independent judgement. Technologically savvy with solid understanding of the web, online market, and direct marketing. Must consistently maintain a professional appearance and demeanor. Excellent attention to detail, customer service skills, and multi-project management skills. Ability to comfortably speak to the general public and/or group of individuals. Work varied shifts, including nights, weekends and holidays. Ability to read and understand all Seminole Tribe of Florida policies and procedures. Must be able to complete standard Seminole Tribe of Florida forms and reports.

WORK ENVIRONMENT

Duties and responsibilities are typically performed in a professional office setting, as well as on the casino floor. The casino floor is a smoking environment with constant exposure to the general public and excessive noise. Must be able to work nights and weekends as needed. While performing the duties of this job, the employee is frequently required to sit, stand, and use 'sense' abilities; this includes walking, use of hands and arms, voice, and taste or smell. The employee must occasionally lift and/or move up to 10-30 pounds. Job is fully on-site.

CERTIFICATES, LICENSES, AND REGISTRATIONS

Must apply for, obtain and remain eligible for the appropriate Seminole Tribal Gaming License. Closing The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements. As part of Seminole Gaming's employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to: Credit Check Criminal Background Check Drug Screen For a listing of all opportunities at Seminole Gaming, please go to Disclaimer While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments). #J-18808-Ljbffr Hard Rock Hotel and Casino