Brand Manager CEEMEA

Position Title: Brand Manager CEEMEA Function: Marketing Location: MZ, PL Work Arrangement: Hybrid About the Role The Brand Manager role is responsible for full product lifecycle management, commercial activation, and channel strategy across professional, retail, and e‑commerce channels. This position collaborates closely with Marketing, Sales, Education, Trade Marketing, Digital, Supply Chain, and global brand teams to deliver sustainable growth, market share gains, and strong brand equity. What You Will Do Brand Strategy & Planning Drive the annual brand plans, aligned with regional and global strategic priorities. Analyze category trends, competitive landscape, and consumer insights to identify growth opportunities. Define channel‑specific strategies to maximize brand presence and performance across salons, retail, and e‑commerce. Innovation & Portfolio Management Manage the full product lifecycle: forecasting, pricing, portfolio optimization, and phase‑in/phase‑out decisions. Partner with global brand teams on new innovation launches, ensuring local relevance and flawless execution. Coordinate regulatory and packaging needs for all markets. Commercial & Channel Activation Lead 360° activation plans including campaigns, promotions, education programs, sampling, and digital amplification. Work with Sales and Trade Marketing to tailor activation for each channel (professional distributors, direct salon, retail chains, pure‑play e‑commerce). Ensure excellence in in‑store execution, merchandising, and online product content (PDP optimization, A+ content, ratings & reviews). Budget & Performance Management Own brand P&L for assigned portfolio, ensuring profitable growth. Monitor brand performance KPIs: market share, penetration, sell‑in/sell‑out, ROI of activations, and campaign effectiveness. Manage A&CP budgets with full accountability and optimization. Cross‑Functional Collaboration Partner with Education teams to shape technical training and salon support programs for care products. Coordinate demand planning and supply chain to secure strong service levels and forecast accuracy. Align with Digital & CRM teams to build strong online presence and consumer engagement journeys. Brand Equity & Communication Safeguard and elevate brand equity across all touchpoints. Localize global brand guidelines and storytelling to resonate with consumers and professionals. Oversee asset creation and adaptation for campaigns, packaging, and digital content. What We Want You To Bring Along Bachelor’s degree in Marketing, Business, or related field (Master’s preferred) 4–7+ years of experience in brand management or trade marketing, ideally in beauty, FMCG, or professional haircare Proven track record in managing P&L or brand performance KPIs and leading innovation and go‑to‑market programs Experience managing multi‑brand, multi‑country portfolios in CEEMEA or emerging markets within matrix organizations Strong experience in ATL communication and cross‑functional collaboration Core competencies Strong analytical, organizational, and project management skills Excellent communication skills; fluent in English and Polish Ability to build effective relationships and work across teams Proactive, flexible, and solution-oriented mindset Strong ownership, accountability, and results orientation Ability to prioritize, multitask, and work independently under pressure What We Offer A flexible hybrid work model with the bonus of shorter Fridays all year long. A birthday gift of a day off—spend it with those who matter most! The freedom to work remotely from EU for up to 30 days annually. A day off for every full year with us (up to five extra days) to celebrate your dedication. Quarterly and annual recognition program that comes with financial rewards. Comprehensive Luxmed medical coverage. Life insurance to keep you and your loved ones protected. A lunch card to fuel your productivity. A Multisport card to keep you active and healthy. Support for your commute (public transport). Exciting product gifts four times a year and opportunities to sample new products. Funding for team bonding and integration activities. Bonuses for life’s special moments (like marriage or the birth of a child) and for long‑term service. Who We Are Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company, please visit and EEO Opportunities We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. English Please review the Notification of Equal Opportunity Rights poster by following the provided link on the Wella website. Español Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo. #J-18808-Ljbffr Wella