Digital Media Analytics, Associate Director - Kidney Business Unit

Job Summary Vertex is launching innovative therapies in our Kidney Business Unit, and we need a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns. This role involves partnering with marketing teams, advising on media performance, and ensuring agency analytics meet our quality standards. Key Duties and Responsibilities First 90 Days: Assess current media plans and measurement frameworks to identify optimization opportunities. Establish credibility with marketing and brand teams as their go‑to digital media partner. Lead external digital media analytics agency oversight and performance. Day‑to‑Day Responsibilities Partner with marketing and media agency teams to optimize paid media across search (SEM), social, display (programmatic, endemic, non‑endemic) and online video (OLV). Manage and elevate the work of external digital media analytics agencies. Analyze campaign performance using data and tools such as Crossix, IQVIA, Clean Room, PowerBI and Marketing Mix. Translate reach, frequency, cost‑per‑acquisition, and audience quality metrics into strategic recommendations. Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research teams. Knowledge and Skills Digital Media Analytics Expertise: 5+ years optimizing digital media budgets and publisher performance with a deep understanding of reach, frequency, cost‑per‑acquisition, and audience quality. Deep experience acquiring and measuring HCP and patient audiences through paid digital channels. Proven track record managing digital media agencies—ability to pressure‑test their work, hold them accountable, and drive better performance. Industry Experience Pharma or biotech background required—knowledge of healthcare marketing constraints, compliance requirements, and audience dynamics. Experience working with healthcare advertising publishers and platforms (endemic and non‑endemic). Strategic Partnership Ability to translate complex analytics into clear recommendations for marketing teams. Track record of earning trust as a strategic advisor, not just a data reporter. Desirable Skills Technical skills: SQL, R, Python, or similar data analysis tools. Experience with data platforms like Snowflake or similar cloud data warehouses. Launch experience in pharmaceutical marketing. Familiarity with advanced measurement techniques (Clean Room, Marketing Mix, Test & Control, attribution). Education and Experience Bachelor’s degree required. 8+ years of qualified work experience, including 5+ years in digital media analytics within pharma/biotech. Associate Director level. Location and Eligibility Boston area location—hybrid work model with in‑office collaboration required. Hybrid‑Eligible role: choose to work remotely up to two days per week or on‑site five days per week. Compensation Pay Range: $157,800 – $236,600. Eligible for annual bonus and equity awards; may also be eligible for overtime pay per federal and state requirements. Equal Opportunity/Ethics Statement Vertex is committed to equal employment opportunity and non‑discrimination for all employees and qualified applicants without regard to any protected characteristic. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. #J-18808-Ljbffr