VP, Analytics & BI

VP, Analytics & BI

Location: Austin, TX

Employment Type: Full time

Department: Technology

About the Company: Ouro Global, Inc. is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro's financial products and services span prepaid, debit, cross‑border payments, and loyalty solutions for consumers and enterprise partners. Since its founding in 1999, Ouro products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with employees worldwide.

Duties

• Develop an ongoing data science roadmap to shape Ouro Global’s future while solving business challenges. Serve as an objective, agnostic advisor by leading and overseeing all data & analytics projects that support critical decision‑making across Ouro Global functions. Work closely with multiple senior leaders (particularly the VP, Lifecycle Marketing) to ensure their growth agenda and business decisions are supported with timely, accurate, actionable data and insights.
• Be a senior and visible leader inside Ouro Global and a key member of the senior leadership team, overseeing groundbreaking data science, research and analysis that solve business challenges at the highest levels. Surface valuable insights from complex data sets, derive the relevant insight, and tell Ouro Global colleagues a compelling story about what it means to the business and what they should consider doing as a result.
• Oversee Analytics and BI for Ouro Global’s marketing, ensuring strong insight and decision support for all channels including dashboards, tagging, performance monitoring and identification of business opportunities and issues. Oversee champion/challenger and multivariate testing analytics to assist in delivering exceptional customer experiences, new product and application launches, and site enhancements. Ensure ‘best‑in‑class’ analytics approaches/tools and ROI/ROAS modeling to enhance profitability for clients.
• Drive the development of more accurate and sophisticated multi‑touch attribution models to determine how and where to assign credit for traffic, acquisition and conversion across a variety of marketing and communications touchpoints in Ouro Global’s consumer engagement journey. Enable both offline and digital agency and client leaders to make better investment choices, resulting in lower CPA and higher LTV.
• Serve as the architect of recommendations for best‑in‑class omnichannel campaigns and/or other digital initiatives, which include pre‑campaign analysis and planning, campaign management, test/learn/optimize/pivot, post‑campaign analysis and recommendations for continuous optimization. Where relevant, these efforts will be used in ‘digital playbooks’ that include a clear definition of what to do, how to do it, and how to measure it.
• Deepen Ouro Global’s understanding of customer needs and build relationships across Ouro Global’s senior leadership team. Work with cross‑functional leadership to identify new areas of expertise and create new solutions, services, and IP that drive revenue, client engagement, and the overall value of Ouro Global’s products.
• Work closely with Ouro Global’s business leaders to forecast customer segment, campaign and channel performance. Develop standardized, automated reports and ad‑hoc requests that monitor customer journeys and behaviors and provide a benchmark for actionable insights. Partner with IT to develop a keen understanding of all sources of customer data and then optimize how data and customer views/files are organized and utilized across the Ouro Global organization. Own critical direct response models to maximize ROI and evolve the organization toward a more sophisticated Multi‑Touch Attribution Marketing Mix Model.
• Working closely with agency and internal Ouro Global business leaders to define concrete objectives and measures of success for all digital and traditional activities and programs. This includes measuring all marketing performance and attribution to provide a crystal‑clear picture of ROI and how each marketing investment is paying off. Measurements will cover all digital channels, marketing automations, CRM efforts and ERP platforms (e.g., Adobe, Marketo, Salesforce).
• Lead Ouro Global’s efforts to identify, engage and hire new talent in the Analytics, Data Science & BI function to support the expansion of both capacity and capabilities.

Requirements

• Master’s degree in Engineering Systems Management or a related field plus twelve (12) years of relevant experience.
• Building and productionalizing AI/ML models in the marketing space in the e‑commerce industry.
• Building and leading analytics teams.
• Experience managing large teams of highly skilled data scientists and data engineers to provide AI/ML solutions and data products that support online and offline advertising/acquisition.
• Lead several strategic initiatives that require communication with different parts of the organization and presenting results to the executive team.
• Seasoned marketing analytic professional with experience in marketing attribution, offline and online media optimization, and execution.
• Experience with all major credit bureaus (Equifax, Experian, and TU) and alternate bureaus like NCTUE to inform acquisition, policy, underwriting and compliance for profitable customer acquisition.
• Accomplished data‑driven senior analytics leader with proven ability to generate large‑scale consumer demand, develop motivated teams, and consistently achieve business objectives for growth‑oriented companies with 11 years of experience.
• Experienced with SQL, Python, R, SAS, and Tableau.
• Hands‑on experience building analytics solutions using data that allows users to understand the financial impact of decisions they make and where to allocate resources.

Telecommuting permitted from anywhere in the U.S. Relocation may be required. Domestic travel up to 10% may be required.