Content Manager - AO Racing

Job Description

Job Description

AO Racing is a professional motorsports organization known for its innovative approach to racing, strong brand identity, and commitment to excellence across multiple series. Founded with a passion for both competition and fan engagement, AO Racing has built a reputation not only for success on track but also for creativity off it—most notably through its distinctive team branding and storytelling that resonate with a broad audience.

The team competes at a high level in endurance racing, including IMSA and the European Le Mans Series (ELMS), where it has achieved championship success in both 2024 and 2025. These back-to-back titles highlight AO Racing’s technical excellence, strategic execution, and consistency at the highest levels of international competition.

By combining technical expertise with a forward-thinking marketing strategy, AO Racing stands out as a modern racing organization that values both competitive results and meaningful connections with fans, partners, and the motorsports community.

We are seeking a Content Strategy Manager to lead holistic digital, sponsor, and team content strategy for AO Racing. This position will manage and expand the breadth of our capabilities, while developing a strategic roadmap that leverages existing and emerging platforms to expand the brand of AO Racing and its partners. They will support internal and external resources that create and implement highly sharable content that is creative, attention-getting and on-brand for the race team and its partners. The ideal candidate is not just a content creator, but a strategic thinker and creative driver.

What You’ll Do:

• Collaborate with internal and external team to enhance AO’s reach across brand and content creation, digital marketing, social media, and partner media strategy.
• Support and grow a team that develops and implements a wide range of content forms including video, text, still, animation, live action and other content forms.
• Help bring our characters to life through telling their stories across all media platforms.
• Oversee the team’s creation, development and production of original social and digital content experiences for all screens. This includes content that drives fiscal value for the team and its partners / stakeholders.
• Proactively pitch ideas regularly, identifying opportunities and bringing creative ideas to the table in a fast-paced, high-feedback environment.
• Create and edit content based on platform best practices and independent judgment and discretion, i.e. YouTube content, Instagram reels, etc.
• Own and maintain a comprehensive content roadmap and editorial calendar across all platforms.
• Leverage analytic insights to identify opportunities for improvement. Work with other internal departments to identify content improvements.
• Other duties that may be assigned by the Chief Commercial Officer and executive leadership.

What You’ll Need:

• 5+ years of experience in digital and content strategy development, production, and storytelling in a creative agency and / or internal creative team
• Proven track record of proactively leading initiatives, not just executing assigned tasks
• Expert knowledge of content development / creation processes (i.e., creative briefs, setting realistic turnaround times for creative projects, developing, and maintaining brand standards)
• Strong understanding of content strategy that understands the importance of revenue generation
• Experience tracking projects using collaborative tools
• Experience working with cross-functional teams and departments
• Strong written and verbal communication skills
• Business judgment; strategic and analytical capabilities
• Ability to prioritize and multitask, managing multiple projects with tight timelines
• A team-oriented mindset and an ability to relate to others and develop sound relationships
• Comfort working in a fast-paced, high-expectation environment with direct feedback
• Strong point of view on content strategy, with the confidence to advocate for ideas

Specialized Knowledge and Skills:

• Ability to manage employees and maintain a positive work environment
• The ability to quickly and calmly react and solve problems, especially “on the fly” necessary
• High level of initiative and work well in a team environment
• Excellent written and oral communication skills
• Handles stressful situations and deadline pressures well
• Plans and carries out responsibilities with minimal direction

Work Environment and Physical Demands:

• General office environment. No extraordinary physical demands required. Some stress may occur when tight deadlines are required.

Travel Demands:

• Travel to race events and / or extended hours may be required at times. Air travel, hotel accommodations and per diem are the responsibility of AO Racing.

Why AO Racing?
There are many benefits that come with working with us as a Full-time employee such as:

• 100% paid medical, dental and vision premiums for employees and their eligible family members.
• Life insurance
• Paid vacation and sick leave
• Retirement plan
• Tuition Reimbursement
• All travel expenses covered
• Modern, clean, and well-equipped workspace
• Great team environment and work ethic