Growth Marketing Specialist

As part of Uponor’s Engagement Marketing team, the Growth Marketing Specialist is responsible for developing and executing Engagement Marketing strategic plans for the Portfolio, Residential, Channel Marketing and other business unit marketing campaigns to drive business goals. Specific work includes; independently developing and socializing Engagement Marketing project briefs; collaborating cross-functionally to ensure alignment on projects; drafting key messages and conceptualizing layouts for digital and offline channels (including sales enablement) that integrate brand standards and leadership position; as well as gathering data to determine campaign effectiveness. Works daily with Growth Marketing Manager; Product Marketing team; Corporate Communications; Digital Marketing team & vendors; Retail team; Sales and agency partners. This role is considered a HYBRID position with periodic onsite work at our headquarters in Apple Valley, Minnesota . What will you be doing? Guides integrated marketing campaigns for GF Building Flow Solutions Americas, as needed; collaborate to develop and then execute project briefs and resulting omni-channel marketing execution plans. Executes the content calendar and manages day-to-day content pipeline across campaigns, SEO, and paid search and social. Collaborate with Marketing sub-functions and key vendors to communicate project objectives/goals/plans, setting the extended team up to successfully create and execute meaningful, integrated campaigns across paid media, brand, video, and digital content. Write, edit and gain approval of ad copy and content, supporting SEO execution in partnership with global and regional digital teams. Track and report content performance, monitoring organic traffic, SEO ranking movement, email engagement metrics, and content pipeline health, compiling findings into a regular performance report to inform strategic decisions. Seeks out opportunities to contribute to the business success through proactive involvement in team initiatives. What will you need? Requires a Bachelor's degree in Communications, Journalism, Marketing, or equivalent degree. 3 - 5 years of related experience. Prior experience in Marketing Communications and/or Communications is required. Excellent organizational, project planning and time management skills. Must use an effective and approachable communication style to engage others and build credibility and rapport. Must be self-starter, goal oriented, positive attitude, and take initiative to achieve objectives. Must be a strong team player. What will you get? Best-in-class health benefits (medical, dental, vision) 160 hours paid time off (combination of PTO and Employee Safe and Sick Time accruals- MN Based Employees) For more information: Disclaimers Applicable to US job postings only (not Canada): The expected compensation range for this position is $24-$37 per hour. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. Internal equity among current employees will also be considered. Please note that this range represents the full base salary wage for the role and hiring at or near the top of the range is uncommon to ensure room for future pay advancement. Uponor is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. “Uponor, a GF brand is the Official Plumbing, Infrastructure and Building Solutions Partner of the Minnesota Twins” #J-18808-Ljbffr