Marketing and Outreach Specialist, Golden Mussels and Aquatic Invasive Species

Job Description and Duties

This marketing specialist role offers the unique opportunity to serve as the lead marketer and outreach specialist for statewide invasive mussels and other aquatic invasives including emerging threats like golden mussels that jeopardize California’s water supply and natural ecosystems. The core mission of this work is to prevent the spread of invasive mussels, protect uninfested waters, and safeguard the state’s infrastructure and environment from costly, long-term impacts cause by aquatic invasive species.

The role will develop a comprehensive campaign roadmap; shape and strategic direction using scientific input; produce high-quality outreach and education materials; and lead statewide implementation and promotion of the campaign to the public.

The role will also develop and implement integrated marketing and public outreach campaigns that encourage awareness, behavior change, and compliance with aquatic invasive species prevention practices. It will produce American with Disabilities Act and Web Content Accessibility Guidelines-compliant digital content, creative development, manage contractor deliverables, and translate complex scientific and regulatory information into clear, compelling public messages.

Acting as a statewide marketing liaison, the role will coordinate messaging with CDFW divisions and numerous external partners to ensure consistent, science-based communication across channels. It will evaluate campaign performance using data and audience insights, refine strategies to strengthen engagement and behavior adoption, and deliver clear reporting that supports continuous improvement and informed decision-making.

The Exam link will takes you to the Marketing Specialist for the California Lottery. The link is taking you to the correct examination for our  Marketing Specialist, California Museum of Science and Industy/Distict Agricultural Associations  position .

Personal Leave Program: Effective July 1, 2025, state employees are subject to temporary salary reductions ranging from 2% to 4.62% in exchange for Personal Leave Program (PLP) hours. Please note that the salary ranges listed in this Job Control may not reflect these reductions associated with the 2025 Personal Leave Program.

Please follow the link for more information regarding the 2025 Personal Leave program:

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This position may be eligible for a telework opportunity in accordance with departmental policies and operational needs. Beginning July 1, 2026, employees will be required to work in-person at least four (4) days per week in alignment with Executive Order N-22-25. Additional in-office days may be required based on operational needs.

You will find additional information about the job in the .

Working Conditions

- Work with staff statewide and external partners to complete work assignments.

- Travel required up to 30% of the time (may include overnight lodging, flying, driving a state vehicle or personal vehicle, hiking, riding horseback, operating or riding in an All-terrain Vehicle/Utility Terrain Vehicle, motorized or non-motorized aquatic vessels).

- Occasional weekends and non-traditional work hours may be required.

- Ability to use a computer most of the day.

- Involves working in an open office environment and desk most of the day but may involve moving to other locations and meeting in person in various environments.

- Attend meetings both virtually and in-person.

- Ability to work outside in diverse weather conditions, in water and on uneven terrain occasionally.

Special Requirements

Utilize different communication tactics to reach diverse audiences across various technology platforms. Ability to observe and correct errors in writing, photos, video, audio, graphics and other digital content types. Utilize a computer and drive a mouse with precision. Ability to work outside in diverse weather conditions while carrying camera and/or recording equipment. Ability to travel up to 30% of the time by personal and/or state vehicles, air, motorized and non-motorized aquatic vessels, horseback, all terrain vehicles and utility terrain vehicle (ATV/UTV). Ability to observe, communicate and speak to public audiences in person and over digital meeting platforms.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

Capacity to act independently, open-mindedness, flexibility, and tact. Ability to function well in a team setting working toward a common goal. The aptitude to see and understand mutually beneficial outcomes across teams of people while recognizing potential biases.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Filing Instructions

You must reference Position Number 565-008-0556-007 and RPA Number E-COMM 26-006in the Examination(s) or Job Title(s) for Which You Are Applying section of the State Application Form (Std. Form 678). Applications that do not list the Position Number and RPA Number may not be considered.

It is recommended that Application Packages be submitted electronically through your CalCareer Account at . If applications are mailed, we recommend applications are sent certified mail as we are unable to verify receipt.

Applications that do not follow the Filing Instructions may not be considered.

This advertisement may be used to fill additional vacancies for this JC.

Resume – Resumes will be reviewed in addition to the STD 678 for employment history. Resumes must include the complete to and from dates (MM/DD/YYYY) and hours worked per week.

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.
• Statement of Qualifications -

  A Statement of Qualifications (SOQ ) is required . Please see below for SOQ instructions. Failure to include the SOQ will result in an incomplete application submission.