Feed Sales Representative

Feed Sales Representative

The Feed Sales Representative is focused on supporting and growing the livestock and lifestyle product portfolio. This position plays a key role in driving product demand, building strong dealer and co-op relationships, and delivering exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge. 

Location: This is a remote (virtual) field-based sales position that must be located within the geographic territory of Ocala, FL (stores included for this position are Williston and Sparr, FL). Willingness to travel within this territory to gain insights into the region and understand prospects.

Species focus:   Calling on equine, beef cattle, small ruminant, and poultry animal owners (primary focus being equine) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.

Key Responsibilities

• Conduct daily farmgate contacts to assess feeding programs and recommend Purina-backed solutions. 

• Develop and maintain networks across primarily equine, as well as beef cattle, small ruminant, wildlife, poultry, and companion animal operations and industry events to share best practices and drive new business opportunities

• Support sales and marketing by introducing nutritionally sound feeding recommendations and programs to new and existing clients. 

• Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.

• Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals. 

• Develop expertise in Purina’s research, innovation, and sustainability to deliver value in customer interaction. 

• Effectively lead activities, educational events and on-site demonstrations to increase producer trust, brand awareness, nutritional value and customer loyalty. 

• Operate independently and as a team member in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor. 

• Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams. 

• Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement. 

• Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions. 

Qualifications:  

• Bachelor's degree in Animal Science or related field strongly desired. 

• Candidates with a pending bachelor’s degree or candidates who possess proven sales and industry experience may be considered. 

• 0-3 years of experience and a proven track record of success.

• Experienced in feed and ration formulations, skilled in problem solving and independent decision making 

• Strong interest in livestock care and agricultural products. 

• Excellent communication and interpersonal skills; ability to work independently and in teams. 

• Customer service or sales support experience. 

• 5-10% overnight travel plus daily travel in assigned geography.

Competencies & Other Skills   

• Demonstrate agility, integrity, and professionalism while adapting to changing market conditions and navigating a matrix-reporting structure. 

• Exhibit excellent verbal and written communication, strong organization, and effective time management. 

• Show high internal drive, relationship-building ability, and leadership in team environments. 

• Make multiple daily sales calls to customers and prospects. 

• Engage in on-farm interactions, including animal evaluations, in all weather conditions. 

• Network within the industry to connect producers and build business relationships. 

• Lift and carry up to 50 pounds. 

• Ability to present to a team or group of peers

This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between:

$53,000-$65,000

Target bonus is: Ten Thousand

In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. 

Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.