Paid Media Specialist

Join Trulieve - Where Passion Meets PurposeIf you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List , an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit Requisition ID: 21668 Remote Work Available: Yes Title: Paid Media Specialist Report To: Senior Paid Media Manager Department: Marketing Location: Remote (CST, or EST) Role Summary The Paid Media Specialist will play a key role in executing and optimizing full-funnel paid media campaigns across multiple digital channels. This role requires a strategic thinker with hands-on experience in campaign management, creative coordination, and performance analysis. The ideal candidate will collaborate with internal teams and external partners to deliver impactful campaigns that drive measurable results. Qualifications 3+ years of experience in paid media campaign management including programmatic and social (Meta and X). Hands on experience with DSPs, including campaign planning, trafficking, execution, and optimization. Experience buying with Basis DSP is a plus. Proven ability to optimize campaigns to performance KPIs such as ROAS, CPA, CPC, and CTR. Experience collaborating with creative and other cross-functional teams. Excellent organizational and communication skills with strong attention to detail Responsibilities Partner with the Senior Paid Media Manager to develop and execute multi-channel Paid Media campaigns. Maintain proactive and consistent communications with media partners regarding campaign planning, execution, performance, and problem resolution. Build and optimize paid media campaigns across ad platforms, ensuring accurate targeting based on objectives. Analyze and summarize media performance metrics across channels, providing actionable insights to improve ROAS and overall campaign effectiveness. Collaborate with eCommerce, brand, retail, and creative teams to execute digital marketing strategies. Brief creative needs and work closely with internal teams or external vendors to develop and launch assets on schedule. Manage creative feedback from stakeholders and ensure timely delivery of all assets. Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies. Stay current on platform updates, marketing trends, and media technology. Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr