Digital Content Specialist

About Ofload and Our Mission

FreightTech is one of the most exciting spaces to be in right now, with the opportunity to transform one of the largest industries. Freight in Australia is a $68 billion market , yet it is analogue and has many inefficiencies: 30% of the time, trucks drive empty. Networks lack transparency, data flows are fragmented, and smaller transport operators face barriers to competing with the big players.

At Ofload, we’re changing how the freight industry operates and bringing it into the digital world. We leverage technology, data, and strategic partnerships to connect a growing roster of blue-chip customers with smaller, highly efficient transport operators. By reducing empty truck miles, improving visibility, and optimising supply chains, we’re driving smarter, greener, and more efficient operations that benefit businesses and the environment.

This isn’t just logistics—it’s FreightTech: a tech-powered transformation of an industry that is the backbone of the economy and touches everyone’s lives.

Why Join Ofload?

Joining Ofload means being part of a high-growth scaleup. It means working alongside motivated, ambitious individuals who are passionate about disrupting the status quo and making a real impact. Our team thrives on challenges, values direct and honest feedback, and is committed to growing together.

We’ve raised over $100M in funding from some of the world's top investors—backers of companies like Canva, Revolut, and HelloFresh. Along the way, we’ve been recognised for our innovation and culture:

• Ranked #1 : Deloitte Climate and Sustainability Award 2024 for our pioneering Carbon Analytics Platform
• Ranked #2 : AFR BOSS Best Places to Work 2024 in Transport and Construction

At Ofload, we combine the agility of a tech startup with the impact of tackling a massive, real-world problem. If you’re ready to be part of an ambitious team reshaping the freight future, we want to hear from you.

About the role

Bring Ofload’s stories to life—and scale them.

Ofload is at a pivotal turning point. We’ve built strong brand awareness over the last few years—now it’s about building trust, authority, and emotional connection with the Australian freight industry.

The Digital Content Specialist will help deliver on this next phase of the brand. You’ll accelerate our content engine, turn industry insights into engaging narratives, and amplify the voices of Ofload’s people, carriers, and shippers. You’ll expand the formats we play in, move at start‑up speed, and help establish Ofload as a true thought leader and partner of choice.

Reporting directly into the Marketing Lead and working in a nimble team, you will be exposed to a wide range of learning opportunities, working across all marketing channels and with marketing experts across SEO, Paid Media, Public Relations.

What You'll Do

Manage the content calendar – Plan and deliver a rolling six-week schedule of blogs, case studies, LinkedIn posts, short-form videos, email campaigns, and more, ensuring all content is aligned to brand and commercial objectives.

Create high-quality content – Interview subject-matter experts, develop strong narratives, brief creative partners when needed, and produce copy that is both professional and engaging.

Support brand storytelling – Work with internal stakeholders, customers, and partners to build authentic stories that strengthen our reputation in the market.

Optimise performance – Apply SEO best practices and leverage analytics tools (including GA4 and social insights) to track performance, optimise content, and inform decision-making.

Collaborate across teams – Work closely with the internal marketing team, including collaboration with Marketing Events Specialist and reporting into Marketing Lead, as well as collaborating with external Creative Agency and PR Agency to maximise the reach and impact of campaigns, ensuring content supports broader business priorities.

What You'll Bring

• 1–2 years' experience in content creation, digital marketing, or communications, ideally in a B2B environment.

• Strong writing and editing skills, with the ability to turn complex topics into clear, accessible content.

• Familiarity with SEO fundamentals, Google Analytics, and CRM tools including Hubspot

• Strong attention to detail, with the ability to manage multiple projects and deadlines.

• A proactive mindset, willingness to learn, and confidence working both independently and collaboratively.

At Ofload we prioritise impact, aptitude and passion, so we’d encourage you to apply if you do not meet all the above criteria. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

More than a job! We look after you through: 

• Flexibility and Wellbeing: Balance your life with hybrid work arrangements, including remote work options and additional leave for volunteering, celebrations, and personal milestones.
• Empowerment and Growth: access to a $500 learning and development budget to put towards your professional growth, in-house workshops & Lunch & Learns; and 
• Our annual Summer Camp offsite

Office Benefits:

• Weekly catered breakfast, monthly team lunch and a number of delicious snacks 
• Morning brew of your choice at our local cafe 
• Quarterly celebrations and team events;
• Table tennis, board games and an office library