Lighting Sales Representative

Job Description

Job Description

Position Summary

CRA is seeking a motivated Lighting Sales Representative to grow our lighting division by generating new business and developing lasting relationships with homeowners, builders, contractors, and commercial customers.

This is a field-based, commission-only sales position for someone who is comfortable prospecting, managing leads, conducting property consultations, preparing proposals, and guiding customers through the sales process. The representative will sell outdoor and low-voltage lighting solutions for residential and commercial projects.

Compensation

This position is compensated exclusively through commissions, with no base salary or guaranteed draw.

• Retail lighting sales: 7% commission
• Commercial lighting sales: 5% commission
• National accounts: Commission rate established by CRA at the time of bidding

All commissions are earned and paid in accordance with CRA’s Employee Commission Agreement.

Primary Responsibilities

• Develop new residential and commercial lighting sales opportunities.
• Build relationships with homeowners, builders, contractors, property managers, landscape professionals, and other referral partners.
• Conduct on-site consultations to understand customers’ lighting needs, preferences, and budgets.
• Recommend lighting solutions that enhance the appearance, functionality, safety, and value of each property.
• Prepare and present accurate proposals, estimates, and project recommendations.
• Maintain consistent follow-up with prospective and existing customers throughout the sales process.
• Coordinate with the installation and operations teams to support an effective transition from sale to installation.
• Maintain communication with customers before, during, and after project completion.
• Identify opportunities for referrals, repeat business, upgrades, and additional services.
• Record customer activity, leads, proposals, and sales information accurately in the Company’s CRM system.
• Maintain an organized sales pipeline and participate in sales meetings and reporting.
• Attend networking events, trade shows, builder events, and other Company-designated business-development activities.
• Monitor local market activity, customer trends, and potential areas for business growth.
• Professionally represent CRA and American Lightscapes while demonstrating integrity, responsiveness, and positive energy.
• Maintain assigned Company equipment and keep the Company vehicle clean and in good condition.
• Perform other related duties as assigned based on business needs.

Qualifications

• Previous sales experience is preferred; experience in outdoor lighting, construction, home improvement, landscaping, electrical services, or a related industry is highly desirable.
• Strong communication, relationship-building, presentation, and closing skills.
• Ability to independently generate leads and develop new business.
• Comfortable conducting field appointments and visiting residential and commercial properties.
• Organized and able to manage multiple customers, proposals, and follow-up deadlines.
• Comfortable using email, CRM software, mobile applications, and other sales technology.
• Professional appearance and customer-focused approach.
• Valid driver’s license with an acceptable driving record.
• Ability to pass all required pre-employment screening.

Schedule and Travel

This position generally conducts sales activity Monday through Friday, primarily during normal business hours. Evening or weekend appointments and networking events may occasionally be required based on customer availability and business needs.

Regular local travel throughout the assigned sales territory is required.

Company-Provided Resources

CRA will provide the tools and resources needed to support the role, including:

• Company vehicle
• Company gas card
• Hardware and technology package
• CRM and required software access
• Sales and operational support

At CRA we are passionate about serving the community that we live and work in. Providing Southwest Florida with custom engineered and professionally installed pool cages, screen enclosures, rescreening, car ports, pool deck paver systems, drainage gutters, soffit/fascia, aluminum fencing, customer railing systems, and welded products.
We are dedicated to building a positive, fun, and team-spirited workplace. We are passionate and committed to a family workplace culture! As one of the fastest growing companies in Southwest Florida for the past 30+ years, we are extremely proud of our employees’ achievements.

In compliance with all provisions of Executive Order 11246, all qualified applicants will receive consideration or employment without regard to race, color, religion, sex or national origin.

Company Description

At CRA we are passionate about serving the community that we live and work in. Providing Southwest Florida with custom engineered and professionally installed pool cages, screen enclosures, rescreening, car ports, pool deck paver systems, drainage gutters, soffit/fascia, aluminum fencing, customer railing systems, and welded products.We are dedicated to building a positive, fun, and team-spirited workplace. We are passionate and committed to a family workplace culture! As one of the fastest growing companies in Southwest Florida for the past 30+ years, we are extremely proud of our employees’ achievements.In compliance with all provisions of Executive Order 11246, all qualified applicants will receive consideration or employment without regard to race, color, religion, sex or national origin.