Product Marketing Manager, INR

Job Title Product Marketing Manager, INR Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Livermore, CA location in the Abbott Heart Failure, Acelis Connected Health business. Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges. As the INR Product Marketing Manager , you will be responsible for all aspects of downstream marketing for Acelis Connected Health’s Independent Testing Facility (IDTF) business serving INR patients within Abbott’s Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training. Principle Responsibilities This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams—translating market insights into actionable strategies that accelerate growth. Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight. Key Responsibilities Own the Business & Drive Strategy Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization Translate Market Insights into Action Synthesize voice of customer, KOL input, and market research into clear recommendations Influence product roadmap decisions by partnering closely with R&D and upstream marketing Identify unmet needs and proactively propose solutions Lead Cross-Functional Execution Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance Act as the advocate for the commercial organization in cross-functional initiatives Drive Commercial Activation & Launch Excellence Develop and execute downstream marketing plans that drive adoption and revenue growth Lead new product introductions, including positioning, messaging, tools, and training Partner with Commercial Operations to ensure field readiness and effective execution Anticipate adoption barriers and proactively adjust strategies Proactively Manage Communication & Risk Maintain clear, consistent communication with stakeholders on progress, risks, and decisions Anticipate challenges early and propose solutions to mitigate impact Drive alignment across teams through structured updates and clear decision-making Deliver Operational Excellence Manage and optimize marketing budgets for assigned portfolio Ensure all initiatives meet regulatory and compliance requirements Monitor performance metrics and continuously optimize based on results Build External Influence & Market Presence Develop and maintain relationships with Key Opinion Leaders (KOLs) Support advisory boards, speaking engagements, and market engagement strategies Required Qualifications Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience 8 years of experience in commercial and marketing Has established a successful track record of innovative marketing/business development successes in a variety of market situations. Strong people leadership skills with proven track of developing others Proven ability to develop and execute complex strategic business plans Familiarity with primary and secondary market research and data analysis Experience in managing KOLs and KOL programs Demonstrated cross-functional leadership and collaboration skills Experience and proficiency with P&L / budget management Strong written and verbal communication skills Ability to travel 25% of the time Preferred Qualifications Marketing experience in the medical device industry Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact Experience working in a matrixed organization, preferably Fortune 500 companies Experience managing external agencies to deliver on time and budget commitment Experience in training or medical education Physical Requirements Must be able to work at a computer workstation for extended periods of time No lifting over 10 pounds required without assistance The base pay for this position is $114,000.00 – $228,000.00. In specific locations, the pay range may vary from the range posted. #J-18808-Ljbffr Abbott Laboratories