Lifecycle Marketing Manager

Responsibilities:Campaign Build, Execution & QABuild, launch, and manage lifecycle marketing campaigns across email, push notifications, in-app messaging, content cards, and emerging channels using CRM and marketing automation platforms.Perform comprehensive QA for all campaigns, including audience targeting, personalization logic, dynamic content, rendering, links, deep links, tracking parameters, suppressions, and delivery settings.Validate campaign functionality across devices, operating systems, email clients, and app experiences prior to launch.Maintain campaign calendars and ensure timely execution of scheduled communications.Identify and communicate campaign risks, platform issues, or delivery concerns before launch.Customer Journey ManagementSupport onboarding, engagement, retention, and winback journeys through campaign setup and execution.Build and maintain automated customer journeys using behavioral triggers, audience segmentation, and personalization logic.Assist with implementing lifecycle strategies developed by stakeholders and business partners.Audience Segmentation & PersonalizationCreate and manage audience segments using subscriber, behavioral, engagement, and customer activity data.Implement personalization and dynamic content rules to improve customer relevance and engagement.Ensure audience eligibility, suppression logic, and targeting requirements are accurately configured.Troubleshooting & Platform OperationsInvestigate and resolve campaign, segmentation, delivery, and deep-linking issues.Monitor campaign health and delivery performance following launch.Cross-Functional CollaborationPartner with stakeholders across marketing, product, creative, analytics, and technical teams to support product launches, promotional initiatives, customer engagement campaigns, and key business priorities.Coordinate campaign requirements, assets, timelines, and approvals across stakeholders.Communicate campaign status, launch readiness, and performance updates to internal teams.Performance & OptimizationSupport campaign reporting and analysis efforts by monitoring engagement, conversion, and retention metrics.Assist with A/B testing initiatives to improve messaging, creative, timing, and customer experiences.Identify opportunities to improve campaign performance through segmentation, personalization, and operational efficiencies.Contribute to the development of lifecycle marketing best practices, QA standards, and operational workflows.Help document campaign processes and support scaling lifecycle marketing operations.Recommend opportunities to improve execution speed, campaign quality, and customer experiences.QualificationsBachelor's degree in Marketing, Business, Communications, or related field.7+ years of experience in CRM, lifecycle marketing, retention marketing, email marketing, or digital marketing.Hands-on experience building, launching, and optimizing campaigns in Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, or similar platforms.Strong understanding of customer lifecycle marketing, including onboarding, engagement, retention, re-engagement, and winback strategies.Experience creating and managing audience segments using customer data, behavioral insights, and event-based triggers.Proficiency with design tools such as Figma, Adobe Photoshop, or similar platforms.Experience with project management tools such as Jira, Airtable, Monday.com, Asana, or similar solutions.Exceptional attention to detail with demonstrated experience QA'ing marketing campaigns prior to launch.Familiarity with analytics platforms such as Adobe Analytics, Amplitude, GA4, or Tableau.Preferred QualificationsExperience in subscription-based, consumer-facing, digital product, or membership businesses.Basic HTML/CSS knowledge for email and messaging QAJob Type & LocationThis is a Contract position based out of Los Angeles, CA.Pay and BenefitsThe pay range for this position is $50.00 - $65.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)Workplace TypeThis is a hybrid position in Los Angeles,CA.Application DeadlineThis position is anticipated to close on Sep 23, 2026.About TEKsystemsWe're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.About TEKsystems and TEKsystems Global Services We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.Job SummaryJob number: JP-006275779Profession: Other