Marketing Specialist I

Job Description

Job Description

Position Summary

The Marketing Specialist – Product Content & Digital Communications supports dealer and customer communications by managing content for the company website, dealer

sales app, and e-newsletters. Reporting to the Marketing Manager, this position works with internal teams and external partners to keep product information clear, accurate, and up to date.

Construction equipment experience is not required, but the successful candidate should be comfortable learning about technical products and developing a working knowledge

of Hyundai construction equipment over time.

Key Responsibilities

Website Content Management

• Maintain and update product pages and marketing content on websites.
• Write and edit product descriptions, feature copy, and supporting content.
• Upload and organize product images, specs, brochures, videos, and related materials.
• Coordinate website updates for new product launches and product changes.
• Review website content for accuracy and outdated information.
• Work with external web and creative partners when additional design or development support is needed.

Dealer Sales App Management

• Maintain product pages, descriptions, specifications, documents, videos, and other content within the dealer sales app.
• Publish dealer notifications and content updates.
• Manage user access and authorization requests.
• Coordinate product content updates with Product Management and Sales.
• Remove outdated materials and keep current resources easy for dealers to locate.

Dealer E-Newsletter Communications

• Coordinate recurring dealer e-newsletters and communications.
• Gather updates from internal departments and write or edit newsletter content.
• Maintain subscriber and distribution lists.
• Review communications for accuracy before distribution.

Product Knowledge

• Stay familiar with new product introductions and updates to existing models.
• Participate in product training, dealer meetings, and selected industry events as needed.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field preferred.
• 2–5 years of experience in email and digital marketing, content management, or a related role preferred.
• Strong writing, editing, proofreading, and organizational skills.
• High attention to detail.
• Experience working with a website CMS or similar content-management platform.
• Comfortable coordinating projects with internal teams and external vendors.
• Interest in learning technical products and construction equipment terminology.
• Experience with Drupal, basic HTML, Adobe Creative Cloud, Canva, or similar tools is a plus.
• Experience in manufacturing, industrial, automotive, equipment, or B2B marketing is a plus but not required.
• Light occasional travel, as needed for product knowledge and industry events, but not required.

Key Success Measures

• Accurate and current website and sales app content.
• Clear and consistent dealer communications.
• Timely completion of assigned content updates and communications.
• Increasing familiarity with Hyundai products and terminology.
• Ability to independently manage assigned projects and deadlines.