Start-up Ventures: Marketing Manager at Wisable

What you'll do day-to-day

You'll own Wisable's marketing strategy and execution across channels, with a focus on driving awareness, engagement, and qualified demand from small business owners. Key responsibilities:

• Design and execute an integrated marketing strategy spanning brand, growth, content, paid media, partnerships, and lifecycle marketing.
• Manage external agencies across SEO, SEM, paid social, and other performance channels, while continuously testing and evaluating new channels to identify the highest-performing growth levers.
• Own website and email messaging end-to-end, ensuring clarity of value proposition, consistent brand voice, and solid conversion performance.
• Lead conversion rate optimization efforts across the website and funnel, including experimentation with landing pages, messaging, and calls to action.
• Build and run email marketing and nurture programs that support lead conversion, education, and long-term engagement.
• Partner with an external agency to reimagine and establish Wisable's brand, and serve as the internal steward to ensure consistent execution across all touchpoints.
• Create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
• Develop and execute live event and field marketing initiatives, such as conferences, sponsorships, or local events, to generate demand and build brand visibility.
• Explore and manage additional media channels as appropriate, including offline or upper-funnel efforts such as billboards, print, or television.
• Partner closely with a content lead to create and oversee content across formats, including email, web, educational resources, social, and sales enablement materials.
• Manage the marketing budget and reporting on performance, insights, and next steps.

Who we're looking for

• A bachelor's degree and a solid academic and professional background.
  
• Five or more years of marketing experience, with exposure to multiple channels and tactics across growth and brand.
  
• Experience managing agencies across SEO, SEM, and paid social, with a data-driven approach to experimentation and optimization.
  
• Demonstrated expertise in website messaging, conversion rate optimization, and email marketing or nurture programs.
  
• A track record of building or scaling marketing programs in a startup or early-stage environment, including experience building a marketing function from scratch or operating as an early marketing hire.
  
• Excellent writing and messaging skills, with the ability to clearly articulate value propositions across audiences.
  
• Comfort collaborating cross-functionally with product, design, and sales teams.
  
• Experience running live events or field marketing initiatives is highly desirable; exposure to broader media channels such as billboards, television, or other offline campaigns is a plus.
  
• A proactive, organized, and ownership-oriented working style, with comfort operating in an environment where priorities evolve quickly.
  
• The ideal candidate is a hands-on, entrepreneurial marketer who has built marketing programs from the ground up and is comfortable balancing strategy with execution.
  
• The expected annual base salary for this position is $130,000 to $180,000. There will be variable compensation in the form of a year-end bonus.
  

The D. E. Shaw group is an equal opportunity employer.

The applicable annual base salary or hourly rate paid to a successful applicant will be determined based on multiple factors, including without limitation the nature and extent of prior experience and educational background.

European Union (EU) , United Kingdom (UK) , California , Hong Kong , Singapore , or Shanghai candidates should refer to the corresponding linked privacy notice.

The D. E. Shaw group may collect, use, hold, transfer, and process candidates' resumes and associated information (including personal information contained therein) for purposes reasonably related to their application, including without limitation: review and management of employment applications and supporting materials; administration and management of offers to and communication with candidates; and administration, management, and improvement of the recruiting operations of the D. E. Shaw group; and/or where reasonably required in connection with a proposed sale, spin-out, reorganization, or outsourcing of all or some of the business of the D. E. Shaw group. The D. E. Shaw group will not use such information for purposes unrelated to the foregoing, such as direct marketing of third-party products to candidates, without candidate consent. As used herein, the term "personal information" is meant to broadly describe information identifying or relating to a specific individual; it is intended to encompass "personal data," "sensitive personal data," and "personally identifiable information" and similar terms, as those terms are defined by law in the jurisdictions in which the D. E. Shaw group operates.

The D. E. Shaw group may transfer such personal information within and outside the country and jurisdiction of the locations where the D. E. Shaw group maintains offices, to other D. E. Shaw group affiliates, to government and regulatory authorities, and to third parties which provide or may provide support and/or services to the D. E. Shaw group and for the purposes set forth above. The persons who may have access to this personal information are other employees of the D. E. Shaw group, in connection with the performance of their duties of employment, and the other parties listed above, in connection with the business of the D. E. Shaw group. (Of course, candidates will be considered for employment opportunities only in those countries in which they express interest.)

The D. E. Shaw group will use reasonable care to maintain the confidentiality of personal information (including appropriate technical measures against unauthorized or unlawful processing and against accidental loss or destruction of, or damage to, such information) and will retain such data as required by applicable law or regulation. Candidates have the right to request access to, and correction of, their personal information in accordance with applicable law; any such request should be submitted to View email address on click.appcast.io . Candidates who have submitted a resume to the D. E. Shaw group and do not wish to proceed with their applications should email View email address on click.appcast.io . Personal information of candidates who have been the subject of background checks may have been transferred in accordance with applicable regulations, and any concerns with such transfers should be submitted to View email address on click.appcast.io .

The D. E. Shaw group may retain candidates' information for prospective recruiting activities, including sourcing candidates for employment opportunities and for organizing events with prospective candidates, in accordance with our internal data retention procedures. Candidates who do not agree to such future use should email View email address on click.appcast.io .