Communications Specialist

Job Duties

The Communications Specialist is a key member of the Marketing team responsible for creating clear, compelling, on-brand content that strengthens the credit union's voice, engages members, supports business goals, and reinforces its community impact.

This role develops copy across multiple channels, including digital, email, social media, advertising, direct mail, video, internal communications, branch materials, events, campaigns, and executive communications. Working closely with Marketing and cross-functional teams, the Communications Specialist translates complex financial topics into relevant, easy-to-understand content for current and prospective members.

The ideal candidate is an exceptional writer and editor who understands that effective copy not only informs, but also connects with audiences, drives action, and supports business objectives.

Job Type: Full-time, on-site at our Larpenteur Administrative office in Falcon Heights, MN

Brand Voice & Content Strategy

Serve as a primary steward of the credit union's written brand voice and tone.

Develop messaging that is consistent, distinctive, approachable based on the audience.

Translate marketing strategies and campaign objectives into compelling messaging and copy.

Help evolve the organization's messaging framework and editorial standards.

Ensure copy is clear, inclusive, accessible, accurate, and appropriate for a financial institution.

Marketing & Campaign Content

Write copy for integrated marketing campaigns across paid, owned, earned, and experiential channels.

Develop headlines, taglines, calls to action, campaign concepts, and supporting copy.

Write content for product and service marketing, including consumer lending, deposits, credit cards, mortgages, commercial banking, and member services.

Develop copy for advertising, direct mail, brochures, promotional materials, branch signage, presentations, radio spots and other marketing collateral.

Partner with designers and creative team members to ensure copy and visual concepts work together effectively.

Digital & Social Content

Write and edit website content, landing pages, email campaigns, social media content, and digital advertising.

Develop content optimized for search engines and emerging AI-driven search experiences, including SEO/GEO considerations.

Adapt messaging for different digital channels and audience segments.

Collaborate with Digital Marketing to improve engagement, conversion, search visibility, and member experience.

Community, Events & Brand Experiences

Develop messaging and content for community events, sponsorships, activations, and member experiences.

Create event invitations, promotional materials, signage, scripts, talking points, and follow-up communications.

Help tell the credit union's community impact story through compelling member, employee, and community narratives.

Partner with Community Relations to develop content that strengthens the organization's reputation and community presence.

Executive & Corporate Communications

Support executive leaders and subject-matter experts with speeches, presentations, talking points, articles, LinkedIn content, and other thought-leadership communications.

Help identify and develop stories that position credit union leaders as credible voices on financial, community, and industry topics.

Assist with corporate communications and reputation-management messaging when appropriate.

Editing & Quality Assurance

Edit and proofread marketing materials for grammar, clarity, consistency, accuracy, tone, and brand alignment.

Review content for regulatory, compliance, and legal considerations in partnership with appropriate internal teams.

Maintain high editorial standards across marketing channels.

Help establish and maintain content templates, editorial guidelines, and writing standards.

Other Duties

Comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control

Exhibit Blaze’s Core Value’s: Better Lives, Thoughtfully Compassionate, Minnesota’s Best, and Give Back

Regular and predictable attendance

Perform other duties as assigned to support effective department operation

Minimum Education Required

Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field, or

Minimum Experience Required

Requirements

Experience/Education/Certifications/Licenses

Required

Bachelor's degree in Communications, Journalism, Marketing, English, Public Relations, or a related field, or equivalent combination of education and experience.

Four or more years of professional writing, copywriting, content marketing, communications, or related experience.

Exceptional writing, editing, proofreading, and verbal communication skills.

Strong organizational skills and the ability to manage multiple projects and deadlines.

Proficiency with Microsoft Office and content management or marketing platforms.

Shift

First (Day)

Number of Openings

1

Veterans Encouraged to Apply

Yes

Compensation

$67,718.55 - $75,000.00 / Annually

Additional Compensation

Quarterly Team Bonus

Postal Code

55113

Job Type

Full Time

Place of Work

On-site

Requisition ID

26-190

Job Benefits

Low-cost medical (as low as $20 a paycheck), dental insurance, vision insurance, quarterly bonuses, generous vacation and sick time hours, paid leave options, up to 6% 401k contribution, and tuition reimbursement.