Senior Digital Marketing Specialist

Exotec designs and delivers advanced automation solutions that help global brands optimize warehouse performance while supporting warehouse teams across at every level. Our organization combines elegant mechanical design, resilient software and a deep understanding of logistics operations to solve our clients’ most complex challenges. Working at Exotec means contributing to the systems used daily in warehouses. You’ll collaborate with passionate colleagues who share knowledge, challenge ideas and work in a respectful environment that values the diversity of more than 1,000 ExoPeople around the world. Here, your work moves from concept to production and into the hands of clients who rely on it each day. You’ll join a company where collaboration, excellence, and meaningful impact guide what’s built next. Responsibilities Create,optimize,andexecuteExotec’sdigital marketingstrategyfor avarietyofpaidandownedchannelsincludingPaidSearch,PaidSocial, Display,Email, Web, etc. Develop and implement effectiveSearchEngineand GenerativeEngineoptimization(SEO& GEO)strategies, includingactiveoversight ofourdigital marketing agency Own theday to daymanagement,optimizationand strategy ofExotec’swebsiteto drive deeper engagement and support lead generation Createstrategicbriefs andpartnerwithotherMarketingteammembersto translatethosebriefsintocompellingad copy,visualassets and landing pages for use in all digitalcampaigns Measureand report performance of all digital marketingcampaigns, andassessagainstgoals (ROI and KPIs) Conductdigital benchmarks on aregularbasiswithkeycompetitorstodetermineopportunitiestoimproveourdigitalapproach Manageday-to-dayrelationshipswithcontractedagenciesandinternalteamtosuccessfullydeploymarketingcampaigns Collaboratewithfinance staff to set andstaywithinbudget Requirements 5-7yearsof relevant, hands-onexperiencein digital marketing DemonstrableexperienceleadingandmanagingSEO/SEM, marketingdatabase,email, social media and/or displayadvertisingcampaigns Advanced in Google Analytics, Tag Manager andOptimize ExperiencewithSalesforce &PardotExperiencewithGDPRRegulationsandExecutionispreferred Workingknowledgeof HTML, CSS, and JavaScriptdevelopmentandconstraintsispreferred Excellent English communication and rapport-buildingskillswiththeabilitytobringseveralstakeholderstogetherand leadtowarddecision Strongprojectmanagementskillsand attention todetail B2B techcompany(orwithinasimilarfast-pacedindustry)expérienceispreferred Experienceworkinginaninternationalenvironment Travelup to 20% to attendtradeshows andconferences, asneeded Benefits Competitive compensation package, inclusive of salary and annual bonus Comprehensive medical, dental and vision coverage Generous vacation and time off policy 401(k) with company match up to 5% Eligibility to participate in Employee Share Program after 1 year of employment Continuous opportunities for training and development in an international setting Beautiful, newly renovated office space in midtown Atlanta #J-18808-Ljbffr