Marketing and Brand Manager, Ford Energy

Job Description We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Why Ford Energy Ford Energy is a newly formed, wholly‑owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world‑class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid‑scale and commercial DC battery energy storage systems. We are not just building batteries; we are building the infrastructure for the next generation of the American grid. You have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy start‑up offering industry‑leading technology. We offer a competitive compensation package including performance‑based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world’s most iconic brands. In this Position We are seeking a visionary and technically fluent Marketing Manager as a key leader for our communications and marketing team. You will be responsible for outlining a brand strategy for Ford Energy and its products consistent with our overall company vision – considering customers, government, suppliers, parent company and our workforce. You will bring this strategy to life from parent company alignment to grass‑roots execution and marcomms. Responsibilities What You’ll Do: Brand strategy: Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions – leveraging competitive advantages in technology, resiliency and scale. Technical product marketing: Collaborate with engineering and product teams to translate technical specs (round‑trip efficiency, degradation rates, thermal management, etc.) into high‑impact marketing collateral and sales tools. Collaborators: Work closely with our technology and brand collaborators to align messaging, ensure brand consistency and leverage shared insights to capture market share. Marcomms: Engage channels and advocates to amplify brand and product awareness and purchase consideration – including advertising, social media and direct marketing. Associations and events: Position Ford Energy as a leader in the energy transition – and support our sales objectives – through strategic participation in industry associations and events. Marketing operations and performance: Establish baseline and target metrics (qualitative and quantitative) to ensure proper tracking of marketing objectives (awareness, engagement, conversion). Manage external agencies and vendors to bring creative ideas to life and scale marketing impact as the Ford Energy business grows. Qualifications You’ll Have: Education: Bachelor’s degree in marketing or related field. Industry expertise: Minimum of 3–5 years of experience with complex industrials and/or high‑tech products. Experience specifically in the battery energy storage system (BESS) or renewable energy space is preferred. Technical proficiency: Learning agility to quickly master BESS architecture, battery chemistry, inverter integration, and energy management software (EMS). Proven track record: Portfolio of marketing and brand work, preferably experience in scaling a start‑up or a new business unit within a larger corporation. Even Better, You’ll Have Exceptional communication: Ability to distill complex technical and regulatory concepts into clear, persuasive narratives for C‑suite executives, technical buyers, and other audiences. Collaborative mindset: Demonstrated ability to integrate marketing and communications initiatives and work across organizational boundaries with internal and external stakeholders to deliver on shared commercial goals. Education: Bachelor’s degree in marketing, engineering, or business. An MBA or a master’s degree in an energy‑related field is highly preferred. Preferred Skills And Attributes Visionary strategic thinker able to navigate rapidly evolving global energy storage markets. Location and Travel This position is based in Dearborn, Michigan, with domestic travel required (10%). Benefits Immediate medical, dental, vision and prescription drug coverage Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up child care and more Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more Vehicle discount program for employees and family members and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year’s Day Paid time off and the option to purchase additional vacation time. Compensation This position is leadership level 6 and ranges from $115,500‑$218,100. Final determination of salary grade will be based on candidate’s skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value. Visa Sponsorship Visa sponsorship is not available for this position. Legal Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call View phone number on click.appcast.io. Company Transition As Ford establishes a wholly owned subsidiary focused on Battery Energy Storage Systems, this role will initially be employed by Ford and is expected to transition to the subsidiary within one year. #J-18808-Ljbffr Ford Energy