Social Media Content Strategist

Social Media Content Strategist

Legacy Restaurant Partners, a subsidiary of Legacy Ventures, is the leader in Restaurant Management. We represent some of the best restaurants in Atlanta, Madison, Lake Rabun, Lake Burton, Dillard, and Corpus Christi. The diversity of our concept types and structure allows us to appeal to a wide range of the workforce. We pride ourselves on promoting from within and allowing our team to be the driving force behind individual and company success.

Legacy Restaurant Partners is looking for an energetic, go-getter Social Media Content Strategist to join our Marketing Team in driving demand, engagement, and growth for our social platforms. The perfect match is someone whose passion is creating social media campaigns and content with the goal of going viral. Who also, outshines others with their experience in collaborating with brand ambassadors and influencers.

As the Social Media Content Strategist, you understand the importance of building digital relationships, keeping the conversation going, resolving issues, and designing exciting content that increases engagements and follower growth. You have experience with organic and paid social campaigns, working within a pre-defined social budget, managing influencer programs, optimization and reporting on ROI. You are comfortable being the "digital voice of the brand." You want to push the boundaries of our content by creating "trend worthy" content that reflects the restaurant's character while staying within brand guidelines. You enjoy collaborating with leadership and are a contributing member of the Marketing Team working together to execute plans to grow top line sales.

This position sits in our Downtown Office, with the expectation to be onsite including travel to local and regional locations to gather content. This is a roll up your sleeves position that does not have subordinates.

Exceptional Benefits Package Includes:

• Medical (Competitive Employer Contribution)
• Dental
• Vision
• Life Insurance/ AD&D Employer Paid!
• Disability
• Voluntary Life and AD&D
• Paid Time Off
• Telehealth and Tele-mental Health Company Paid through HealthJoy
• Retirement Plan with match up to 4% of Salary NOT VESTING SCHEDULE
• Free Food!
• Professional Development

Primary Duties:

• Social Platform Management
• Community Engagement, Moderation
• Influencer Management
• Cross-Functional Collaboration on Campaigns
• Reporting, Research & Monitoring

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, preferred.
• Proven work experience as a Social Media guru or similar role
• Excellent written and verbal communication skills
• Strong understanding of social media platforms and their respective audiences
• Proficiency in social media management and analytics tools
• Creative thinking and ability to develop compelling copy and visual content
• Strong organizational and time management skills
• Previous success in Hospitality and/or Restaurants social media content is required
• Upkeep of strong understanding of all major social platforms and their analytics
• Ability to juggle multiple projects and priorities simultaneously is a must
• Must be able to meet tight deadlines in a fast-paced environment
• Proven experience developing and managing successful paid social media campaigns
• Strong understanding of social media advertising platforms and targeting options
• Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Experience with campaign management tools and reporting platforms
• Excellent communication and presentation skills
• Down to hustle - this role requires regular nights and weekends
• Detail-oriented. Amazing proofreader who always checks their work