Senior Marketing Analyst

Senior Marketing AnalystReady to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers' greatest asset – their home.But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you're starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.Join us and lay the foundation for your success. Apply today!The Senior Marketing Analyst serves as the hands-on analytical engine for the marketing organization. This role sits at the intersection of Conversion Optimization and marketing analytics, responsible for turning complex, multi-source marketing data into clear insights that drive smarter, faster business decisions. The Sr. Marketing Analyst will analyze data, build insights, pressure-test assumptions, and deliver high-volume reporting while partnering closely with marketing leaders to guide strategy.Duties and ResponsibilitiesAnalyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance driversExtend performance analysis past the click — diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lostSupport the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel stepsTurn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiencesIdentify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fixOperate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realitiesPartner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reportingPressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategyProduce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performanceEnsure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicatedUpgrade existing analytical workflows and standards, raising the overall bar for data quality and insightWork hands-on with large datasets using advanced Excel and SQL skills (pivot tables, lookups, formulas, scenario analysis, querying)Collaborate with supporting analysts, cross functional data teams, and operations teamTranslate raw data and test results into executive-ready insights without overcomplicationHelp modernize and professionalize marketing analytics across the organization, including how testing and funnel data get usedIntroduce better frameworks, methodologies, and analytical rigor where current efforts fall shortIt is an essential function of this job that the employee regularly and reliably reports to work on time each working day.Perform other duties as necessary or assigned.Qualifications5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based businessStrong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysisExperience with data visualization/BI tools such as Tableau, Looker, or PowerBISolid understanding of SEM, PPC, local search, and lead-generation marketing modelsComfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plusStrong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIsExcellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiencesExposure to marketing attribution, funnel analysis, and ROAS measurementBasic familiarity with statistical or scripting languages (R, Python) for deeper analysisWorking ConditionsThis role is onsite and sits in our corporate office in Irving, TX.The base salary range is $100,000- $125,000. Salary is based on experience.Regular use of computers, telephones, and standard office equipment.Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel.May require flexibility in work hours to support multiple North American time zones.Frequent interruptions and changing priorities requiring adaptability and effective time management.High volume of communication through phone, email, messaging platforms, and scheduling systems.May require occasional work outside standard business hours to support field operations and customer needs.What We ProvideCompetitive PayEmployee Company Ownership OpportunitiesIndustry Leading Training ProgramsLeadership Development and Career Growth TracksComprehensive and Affordable Benefits PackageTop Workplace with Award Winning Culture