Brand Marketing Specialist, Alani Nu

Brand Marketing Specialist - Alani Nu

In-Office: Based full-time at CELSIUS Headquarters in Boca Raton, FL

Travel Requirements: This position requires up to 15% travel

People Management Responsibilities: No

Role Type: Full-Time

Position Overview

The Alani Nu Brand Marketing Specialist is a culture-obsessed, consumer-centric marketer who helps bring the brand to life through impactful marketing initiatives, compelling storytelling, and seamless execution. This role plays a key part in supporting brand-building efforts that strengthen consumer engagement, increase brand visibility, and elevate how Alani Nu shows up across culture and the marketplace.

In this role, you'll work cross-functionally across the Marketing and Commercial organization to support key marketing initiatives through consumer insights, trend analysis, campaign support, partnerships, and brand storytelling. From identifying emerging trends and supporting brand activations to developing presentations and campaign recaps, you'll help execute programs that strengthen consumer connection and reinforce Alani Nu's position as a leading lifestyle brand.

The ideal candidate is highly organized, creatively driven, analytically minded, and deeply connected to culture, trends, and consumer behavior. You thrive in a fast-paced environment, naturally stay ahead of what's next, and are excited by the opportunity to help shape and support one of the most recognizable brands in the industry.