Field Marketing Manager

Field Marketing Manager

Responsible for meeting or exceeding budgeted staffing hours, lead flow, productivity, stores staffed, hot calls, confirmation, net revenue and Confirmed Leads per Hour (CLPH) per the Standard Operating Procedures (SOP); and for establishing and building relationships with the retail store management and associates within the assigned market.

The Field Marketing Manager is responsible for assisting in all aspects of managing the Field Marketing Program so that all short and long term goals are met or exceeded. The primary function is to provide support to hourly Store & Home Improvement Advisors (SHIA) so that optimal performance is achieved.

Attend all sales meetings and ensure Home Solutions Advisors are in attendance

Monitors daily/weekly reports to drive improvement in performance

Communicates as needed with assigned Appointment Center Market Coordinator to identify opportunities for lead conversion budget for the territory

Maintains weekly communication with advisors, Full Line Store (FLS) manager and direct manager to gather feedback on program performance

Maintains regular communication with Event Marketing Team on upcoming events

Plans and conducts additional lead generating opportunities (Event Marketing, Kiosk, etc)

Builds positive relationships with the FLS management team, and associates

Drives Home Solution Advisor awareness of the Shop Your Way Rewards (SYWR) program

Communicates as needed with Human Resources partner(s)

Develops and implements incentive programs (i.e., contest, rewards and recognition) to motivate high team performance

Identifies training needs through monitoring and mystery shopping the In-Store Marketers

Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates.

Qualifications

High school diploma or equivalent

3-4 years of related experience

Valid Driver License for the State of employment

Up to 75% travel (in surrounding area)

18 years of age or older

Required Skills

Ability to drive to assigned territory and sit in an automobile for extended periods of time

Ability to walk, stand and move around for extended periods of time

Ability to organize and prioritize

Ability to be self-motivated in order to maintain high performance from a home-based office

Excellent communication and leadership skills

Ability to be flexible

Ability to have available and reliable transportation

Ability to maintain a positive mental attitude at all times to provide a positive role model for subordinates, peers and other members of management

Ability to balance multiple priorities at one time, dealing with shifting priorities and handling employee problems and issues

Good problem solving and interpersonal skills

Ability to work under pressure

Computer knowledge, with the ability to access the internet from home

Ability to manage and develop non-exempt associates in team and relationships building

Ability to manage time and be results driven

Ability to performance manage Store & Home Improvement Advisors

Additional Information

All your information will be kept confidential according to EEO guidelines.