Director of Events

Director Of Events

Integrated Real Estate Group is seeking a strategic, hospitality-driven Director of Events to elevate the resident and prospect experience across our senior living portfolio.

This is not a traditional "event coordinator" role. We are looking for a business-minded operator who understands how experiences drive occupancy, referrals, brand reputation, and community engagement.

You will build and lead a portfolio-wide events strategy that supports sales performance, enhances resident life, strengthens community partnerships, and creates memorable moments that convert prospects into residents.

This role will partner closely with Sales, Marketing, Executive Directors, Life Enrichment, and community teams to create scalable event systems, improve operational consistency, and drive measurable business impact through events and experiences.

Portfolio-Wide Event Strategy

• Develop and manage a rolling 90-day portfolio event calendar across multiple senior living communities
• Create event strategies aligned with occupancy goals, lease-up activity, referral generation, and resident retention
• Design scalable event formats tailored to community type, occupancy stage, and target demographic
• Partner with Sales & Marketing leadership to align event priorities with business objectives

Event Execution & Operational Excellence

• Build and maintain standardized event playbooks, timelines, templates, and execution guides
• Support communities with planning, logistics, vendor coordination, and onsite event coaching
• Establish portfolio-wide standards for event quality, hospitality, prospect experience, and follow-up
• Conduct first-impression and event experience audits across communities

Lead Generation & Conversion Support

• Create prospect-focused event experiences that generate qualified leads, tours, and deposits
• Partner with sales teams to improve event-to-tour and event-to-move-in conversion
• Ensure event leads are captured, tracked, and followed up on through CRM systems
• Analyze event performance data and continuously refine programming based on ROI

Resident Engagement & Ambassador Programs

• Develop resident referral and ambassador programming that encourages organic word-of-mouth growth
• Build experiences residents are excited to invite family and friends to attend
• Gather resident and prospect feedback to improve programming and experience design
• Help foster a vibrant, hospitality-first culture throughout the portfolio

Vendor & Budget Management

• Manage preferred vendor relationships across catering, entertainment, photography, décor, print, and related services
• Negotiate portfolio-level pricing and identify opportunities for operational efficiencies
• Own event budget tracking, forecasting, reporting, and reconciliation
• Evaluate vendor performance and maintain quality standards

Reporting & Continuous Improvement

• Build and maintain event performance dashboards and reporting cadence
• Track metrics including attendance, lead generation, tours, conversions, referrals, and ROI
• Present quarterly performance insights and strategic recommendations to leadership
• Continuously refine event strategy based on data, resident feedback, and market trends

What Success Looks Like

• Communities consistently execute polished, on-brand events with reduced planning burden on local teams
• Event programming generates measurable tours, deposits, and move-ins
• Resident referral participation and engagement increase across stabilized communities
• Leadership has visibility into event ROI, conversion trends, and occupancy impact
• Portfolio-wide event systems, reporting, and standards are fully operational
• Residents and prospects consistently describe the communities as welcoming, engaging, and hospitality-driven

Who This Role Is For

• A strategic event leader who understands that events are both an experience and a business driver
• Someone who thrives balancing creativity with operational discipline
• A hospitality-minded professional who naturally builds relationships and creates memorable experiences
• A self-starter comfortable working across multiple communities and stakeholders
• A strong communicator who can coach teams, influence leaders, and execute at a high level
• Someone energized by building infrastructure, systems, and scalable processes from the ground up

Preferred Experience

• 5+ years of experience in event management, experiential marketing, hospitality, senior living, multifamily, lifestyle, or related industries
• Experience managing multi-site or portfolio-wide events strongly preferred
• Proven success managing budgets, vendors, timelines, and cross-functional partnerships
• Experience supporting sales-driven or lead-generation-focused events preferred
• Strong organizational and project management skills with exceptional attention to detail
• Comfortable analyzing performance metrics and reporting ROI
• Experience with CRM systems, event tracking tools, and Microsoft Office/Google Workspace
• Bachelor's degree preferred but not required based on experience

Why This Role

This is an opportunity to build something meaningful at scale.

The Director of Events will play a direct role in shaping how residents, families, and prospects experience our communities. The right person will help create memorable moments that drive occupancy, strengthen culture, and elevate the brand across the portfolio.

You will have visibility, influence, and the ability to create measurable business impact through hospitality, experience design, and operational leadership.

Compensation & Benefits

At IREG, we invest in our people, because strong leaders build strong communities.

Full-Time Employees receive:

• Competitive salary with growth potential
• Paid Holidays available upon hire
• ZayZoon Access available immediately - access up to 50% of your earned wages on demand
• Paid Time Off (PTO) eligibility after 90 days to support work-life balance
• Comprehensive Medical, Dental, and Vision Insurance effective the 1st of the month following 30 days of employment
• Life Insurance, Disability, and Financial Protection Plans (Critical Illness, Accident Coverage, Legal & ID Theft Protection)
• Education Assistance to support your long-term career growth
• Employee & Resident Referral Bonuses
• Exclusive Employee Rent Discounts at IREG multifamily communities

Why IREG

Integrated Real Estate Group is a leader in senior living, focused on building high-performing communities through strong leadership, operational excellence, and a commitment to resident experience.

We're growing, and we're looking for leaders who want to grow with us.

Integrated Real Estate Group is an Equal Opportunity Employer and participates in E-Verify for employment authorization verification.

Ready to help create experiences that drive connection, community, and growth? We'd love to hear from you.

Apply today.

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