Creatives Lead | Guatemala

Job Description

Job Description

Description:

At Peak Support, we are passionate about delivering exceptional service to our customers and clients. As a rapidly growing services provider, we offer a wide range of services including customer support, sales operations, and business process outsourcing to high-growth companies. Our commitment to providing outstanding customer experience and supporting our clients as they grow and scale is at the heart of everything we do.

We're looking for a Creative Lead for a mission-driven food company who will take business objectives, product benefits, customer problems, offers, and brand stories and turn them into compelling creative.

You will work across both organic and paid channels. Organic content should educate, build trust, tell stories, and create community. Paid creative needs to capture attention, communicate a clear problem or benefit, and drive action. You need to understand the difference—and know how to create effectively for both.

Key Responsibilities

• Write and refine headlines, hooks, ad copy, product messaging, calls to action, and campaign concepts
• Create strong visual assets that combine copy, typography, imagery, product photography, and design
• Develop creative for paid social advertising, including static and video concepts
• Create organic social content across Instagram, Facebook, TikTok, YouTube, and other channels
• Turn topics such as fiber and gut health into simple, compelling consumer education
• Support website and ecommerce creative, including homepage messaging, product pages, landing pages, and promotions
• Support email campaigns, product launches, founder communications, and customer education
• Maintain a consistent brand voice and visual identity across all customer touchpoints
• Develop templates and creative systems that allow the team to produce more high-quality content efficiently
• Work with the paid media team to review performance and use those learnings to improve future creative

Paid Advertising

• You do not need to manage advertising accounts or be a media buyer, but you do need to understand paid advertising creative.
• You should be comfortable with:
• Hooks and scroll-stopping creative
• Problem-to-solution messaging
• Customer pain points and benefits
• Direct-response copywriting
• Static and video advertising
• Calls to action
• Creative testing
• Using performance data to improve future work

The goal is not simply to create advertising that looks good. We want creative that communicates clearly and performs.

AI & Creative Tools

We expect the Creative Lead to embrace AI, automation, templates, image-generation tools, design platforms, and other technologies that improve productivity.

AI should accelerate your thinking and execution. It should not replace your thinking.

You must already understand copywriting, design, branding, and marketing fundamentals. We want someone who combines human judgment, creativity, and taste with modern technology.

What Success Looks Like

Success means building a stronger and more recognizable brand while improving the quality, speed, consistency, and performance of creative.

We should see stronger concepts and hooks, clearer communication of product benefits, more effective paid advertising, consistent creative across channels, and growing consumer awareness around fiber, gut health, clean nutrition, and allergen-friendly food.

Most importantly, we want someone who treats the company's creative output as something they own.

Peak Support and our Work-from-Home PLUS model

At Peak Support, we are dedicated to providing exceptional service to our clients and an exceptional work environment for our team members.

We don’t do this with ping pong tables or video games. We do it by creating a positive, encouraging and performance-driven culture that enables our team members to build rewarding, long-term careers. We’re proud that our Glassdoor rating of 4.5 is the highest in the Business Process Outsourcing industry.

Peak Support offers all the convenience of working from home, with the benefits of working for an established organization with an exceptional team and tremendous opportunities for growth. Peak Support has been 100% remote since day one, so we have built a culture and a set of processes that support the success of our remote team members.

What We're Looking For

• Professional experience in both copywriting and design, with a strong portfolio demonstrating both disciplines
• Experience with consumer brands, preferably ecommerce or DTC
• Experience creating paid social advertising creative and a strong understanding of organic social content
• Strong typography, layout, visual hierarchy, and persuasive copywriting skills
• Ability to translate product features into compelling customer benefits
• Comfort using AI and emerging creative tools
• Strong attention to detail, organization, and ability to manage multiple creative projects
• Comfort receiving feedback, iterating quickly, and working independently without constant direction
• Experience with food, wellness, CPG, nutrition, or mission-driven consumer brands is a plus

Expectations & Accountability

• Meet deadlines and communicate proactively
• Understand the objective behind an assignment before executing it
• Bring ideas and solutions, not just identify problems
• Maintain high standards across both copy and design and take ownership of brand consistency
• Respond constructively to feedback and learn from creative performance
• Use AI and other tools intelligently without becoming dependent on them
• Work with urgency while maintaining quality and attention to detail