Marketing Manager - Healthcare Engagement

THE TEAM YOU WILL BE JOININGJoin a growing healthcare-focused organization supporting a variety of educational, event-based, and digital marketing initiatives.Become part of an expanding marketing team that is continuing to build its in-house capabilities across campaign strategy, audience engagement, creative, and marketing operations.Work closely with marketing leadership and cross-functional partners to support programs across multiple areas of the business.Join a collaborative, fast-paced environment where marketers are expected to combine strategic thinking with strong hands-on execution. WHAT THEY OFFER YOUA visible marketing role with ownership of campaigns from planning through execution, optimization, and reporting.Exposure to a broad mix of marketing initiatives across events, educational programs, digital channels, and audience engagement.The opportunity to help strengthen and expand internal marketing capabilities within a growing organization.Close collaboration with marketing leadership, creative resources, operations, and other business partners.The ability to influence campaign strategy, test new approaches, and use performance insights to improve future marketing efforts. WHERE IT IS LOCATEDFully remote opportunity within the United States, with candidates in Eastern or Central time zones strongly preferred.Occasional travel may be required for events or other business needs. WHAT YOU WILL DODevelop and execute integrated marketing plans for assigned programs, campaigns, and audience engagement initiatives.Manage multi-channel marketing efforts across email, paid media, social, web, landing pages, and other digital channels.Monitor campaign performance against key goals, evaluate pacing and conversion trends, and recommend adjustments to improve results.Use historical campaign data, audience insights, and performance benchmarks to inform future strategy, targeting, forecasting, and channel decisions.Partner closely with creative, operations, events, content, and other internal or external resources to move campaigns from planning through execution.Manage multiple concurrent initiatives while providing clear reporting, identifying performance risks, and keeping campaigns aligned with business objectives. HOW YOU ARE QUALIFIED5+ years of marketing experience with a strong background in performance marketing, digital marketing, audience engagement, event marketing, or integrated campaign management.Healthcare, pharmaceutical, medical, medical education, or medical device industry experience is required.Proven experience managing multi-channel campaigns across areas such as email, paid media, social, web, events, digital products, or educational programs.Strong analytical skills with experience interpreting campaign data, measuring performance against KPIs, and translating insights into actionable marketing decisions.Demonstrated ability to balance strategy with hands-on execution while managing multiple programs, deadlines, budgets, and cross-functional stakeholders.Strong communication and project management skills, with experience partnering effectively with internal teams, agencies, contractors, creative resources, or marketing technology partners.Reference: 69750